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Waitrose and Jamie Oliver vie for cooks' digital affections

Waitrose's Christmas app has broken into the BR app chart, while celebrity chef Jamie Oliver has...Oliver has released the app, which is a follow-up to his 20-Minute Meals app, independently of his relationship with Sainsbury's. Both his and Waitrose's new apps are free, but Jamie's Recipes only offers free access to 10 recipes and charges $2.99 per additional recipe. Apps for retailers Argos ...

The best brands of 2010: choose your winner

it or loathe it, Twitter looks like it is here to stay. WAITROSE Essentials, Waitrose's budget range ... . Yet using Heston Blumenthal and Delia Smith has ensured that Waitrose continues to stand for quality ...

John Lewis launches mobile site

developments." The John Lewis Partnership, which includes Waitrose supermarkets, has an annual turnover ...

Pick & Turkey league (1 Oct 2010)

Adidas House party 1 MCBD Waitrose Spring 2010 campaign 1 Wieden ...

Bing games app tops BR app chart

The Waitrose app, which includes a series of helpful features such as a branch locator, recipe ideas and how-to videos, remains in the top ten, and the Premier League kick off has propelled Sky Sports' app back up the chart Having climbed into the top ten last week, B Q's educational DIY ...

Waitrose invests in mobile presence

Waitrose has launched a free iPhone app and mobile website in response to an increased number...exclusive-to-Waitrose recipes from Delia Smith and Heston Blumenthal, who, in March, signed up to front ads for the food retailer. A spokeswoman for Waitrose said the mobile website had the "look and feel ... and online marketing at Waitrose, said: "We are confident that iPhone and mobile users will enjoy the easy ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

from RNLI and Waitrose showing people just how relevant and clever direct mail can be, the future ... coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...

Slogan competition picks crop from the past year

't - Waitrose Essential, MCBD ...

Marketing's Power 100

and the improvement of its brand image are again in the headlines. 6. Richard Hodgson, Waitrose The launch of the Essential own-label line under commercial director Hodgson has been a success for Waitrose - many were ... presence, acknowledging that 6.5m shoppers do not have easy access to a Waitrose branch. The supermarket ...

Helen Edwards on Branding: The third way

segment that will repay your lavish attentions. Think Waitrose vs Sainsbury's and Tesco. Strategy four ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.