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Helen Edwards on Branding: Snakes and Ladders

, for BE, the writing is on the wall. Duchy Originals What was Waitrose thinking of? How can its ... , fussy overpriced range? The Duchy brand has never been a success. Expect Waitrose to bow out soon ...

The best brands of 2010: choose your winner

it or loathe it, Twitter looks like it is here to stay. WAITROSE Essentials, Waitrose's budget range ... . Yet using Heston Blumenthal and Delia Smith has ensured that Waitrose continues to stand for quality ...

Paper Round (26 August) - Which clients are advertising in the national press?

promoting a sale over the holiday weekend. Waitrose promotes a bank holiday recipe of Thai Chicken ...

Paper Round (12 August) - Which clients are advertising in the national press?

Waitrose advertises its recipe cards, highlighting a desert from Heston Blumanthol following other ads featuring Delia Smith. Sainsbury s highlights its "award-winning" cheeses while Asda pushes its "extra special" range. Asda is also offering 20% off homewares while Tesco pushes back ...

Paper Round (29 July) - Which brands are advertising in the national press?

features in new Waitrose press ads, promoting her recipe cards available in store and deals ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

from RNLI and Waitrose showing people just how relevant and clever direct mail can be, the future ... coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...

Slogan competition picks crop from the past year

't - Waitrose Essential, MCBD ...

Marketing's Power 100

and the improvement of its brand image are again in the headlines. 6. Richard Hodgson, Waitrose The launch of the Essential own-label line under commercial director Hodgson has been a success for Waitrose - many were ... presence, acknowledging that 6.5m shoppers do not have easy access to a Waitrose branch. The supermarket ...

 

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