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PPA appoints James Papworth as marketing director

, Papworth held several senior media planning and buying roles including group media director for Waitrose ...

CBS Outdoor and Absolute win Marketing Society Awards

football and music offering, which the judges said was "edgy and irreverent". Absolute beat Waitrose s free "kitchen tool" app by YGLT. The Waitrose app aimed to help users plan the perfect Christmas ...

Channel 4 and UKTV net first joint sponsor

kind, the current major sponsor of food programming on Channel 4 is Waitrose . Its activity begun on 6 April 2010 and will run until 15 March. Waitrose sponsors 'Heston's Feasts', 'Iron Chef' and 'Ramsay ...

Channel 4 signs up Waitrose for food sponsorship

LONDON - Channel 4 has signed up Waitrose for a year-long sponsorship of food programming..., pomegranates, Stilton cheese and dragon fruit. The light-hearted, unscripted idents from Waitrose support its ...

JCDecaux expands its Waitrose footprint

LONDON - JCDecaux is to expand its outdoor media network at Waitrose to a further 15 branches...JCDecaux won the contract to manage and develop six-sheet advertising at Waitrose in November 2007 after a competitive tender and will now have outdoor media at 85 Waitrose sites across the country ... of media in Waitrose stores follows a 100% expansion in the brand count carried by the Waitrose portfolio ...

Paper Round (22 Jan) - a morning look at the day's newspapers

puts up a Waitrose promotion against the Mirror's final Greggs push....the takeup may be slightly less than 100%. Busier, or not, Waitrose will be with The Daily Telegraph ...

 

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