JCDecaux expands Waitrose network
29 Apr 2008 | by Media Week
JCDecaux has set up a retail division to manage its Waitrose and Tesco accounts, as it rolls out a...of the new six-sheet network outside 50 of Waitrose's 185 branches across the country on 7 May, targeting the supermarket's premium audience. More than 40% of Waitrose shoppers are AB - double the national average ... advertising contract for Waitrose in December last year, marking the supermarket's first foray into outdoor ...



