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CBS Outdoor and Absolute win Marketing Society Awards

football and music offering, which the judges said was "edgy and irreverent". Absolute beat Waitrose s free "kitchen tool" app by YGLT. The Waitrose app aimed to help users plan the perfect Christmas ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

director of Waitrose, Jon Goldstone, marketing director of Premier Foods, and Jan Gooding, global brand ... , marketing director, Waitrose, Suki Thompson, managing partner, Oyster-catchers, Sarah Warby, marketing ...

LoveFilm extends Ocado food and film deal to 2012

LoveFilm has extended its direct marketing contract with the online supermarket and Waitrose

The Year Ahead

by Waitrose's recent benchmarking against Tesco) and bargain-hunting will become more habitual (good news ...

Helen Edwards on Branding: Snakes and Ladders

, for BE, the writing is on the wall. Duchy Originals What was Waitrose thinking of? How can its ... , fussy overpriced range? The Duchy brand has never been a success. Expect Waitrose to bow out soon ...

The best brands of 2010: choose your winner

it or loathe it, Twitter looks like it is here to stay. WAITROSE Essentials, Waitrose's budget range ... . Yet using Heston Blumenthal and Delia Smith has ensured that Waitrose continues to stand for quality ...

Marketing's Power 100

and the improvement of its brand image are again in the headlines. 6. Richard Hodgson, Waitrose The launch of the Essential own-label line under commercial director Hodgson has been a success for Waitrose - many were ... presence, acknowledging that 6.5m shoppers do not have easy access to a Waitrose branch. The supermarket ...

Helen Edwards on Branding: The third way

segment that will repay your lavish attentions. Think Waitrose vs Sainsbury's and Tesco. Strategy four ...

BR Video: Coca-Cola and M&S ads fill consumers with festive cheer

the Waitrose ads: "It's a really nice advert. It makes you feel quite Christmassy. It's the music it uses ...

City Republic: Retailers defy gloomsters as British shoppers rally to the cause

slowed, being squeezed at the top end by Sainsbury's and Waitrose and the bottom by Asda, Morrisons ...

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