Waitrose has picked Blue Rubicon as its retained agency, after a four-way pitch that did
Launch Group has been hired on a three-month initial brief this month as Tesco looks to reinvigorate its health-food line. The retailer has introduced a new brand, 'Light Choices', in an effort to compete with Sainsbury's and Waitrose; both use the popular 'traffic light' labelling to draw attention ...
identity, but must often bear the blame when the headlines turn against it. Waitrose v Morrisons Morrisons' City image has not been aided by the Waitrose factor. The retailer, owned by John Lewis ... stores - always the ultimate aim of a rebrand. Waitrose marketing director Christian Cull says a lot ...
, Waitrose and Habitat concentrating their PR efforts on specific product areas. M&S must be able ...
More women are reading titles produced for the likes of Asda, Sainsbury's, Tesco and Waitrose than Family Circle, Good Housekeeping or Marie Claire, according to the latest Audit Bureau of Circulations (ABC) figures for customer titles. Publicis Blueprint-produced ASDA is the leading women's monthly ...
itself as a quality supermarket between Tesco and Waitrose has failed. Wood acknowledges ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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