30 Apr 2012
| by Matthew Chapman
Waitrose drew attention to its sponsorship of Reading FC with a press campaign this weekend hailing...The press ad, headlined, "We are the champions", said: "Good luck in the Barclays Premier League, we're proud to sponsor you", following the team's final game of the season.
Waitrose signed a new ...
stating, "Everyone at Waitrose would like to congratulate Brian McDermott [the manager] and his team ...
20 Mar 2012
| by Matthew Chapman
Waitrose's Easter television campaign will star a 10-year-old from Essex who plays a "mini" Heston...of hundreds of other applicants. Waitrose's hot cross buns are soaked in Earl Grey tea and contain sultanas, California raisins, orange zest and mandarin extracts.
Waitrose.com is working on an ongoing ...
01 Mar 2012
| by John Reynolds
the 3.2m it spent in January 2011. Waitrose cold-shouldered the medium altogether in the first month ...
15 Dec 2011
it was poised to land Waitrose before losing out to BBH) to bag Butlins as its first client.
A number ...
09 Dec 2011
Featuring work from Waitrose, FreeSat, The Range, Anti-Slavery International, Sky Movies..., to be different, to zig to the world's zag. John Lewis has done it.
And now, in its own way, so has Waitrose ...
X Factor TV spot. Waitrose bring us its very own Hogwarts, starring Delia as the headmistress ...
as possible. So how does this week's crop of ads fare on added value?
First up is Waitrose with its ...
13 Oct 2011
| by John Tylee
the John Lewis-owned Waitrose, we felt we would be sending the wrong signal had we declined. However, we ...
23 Sep 2011
| by Arif Durrani
, Papworth held several senior media planning and buying roles including group media director for Waitrose ...
29 Jul 2011
| by Sara Kimberley
-standing creative director on Waitrose , to head creative on the 25m account. Hoggins previously worked at MCBD ...
28 Jul 2011
| by Nicola Clark
of big-name retailers including Zara, Hugo Boss, John Lewis, Waitrose and Marks Spencer.
London ...
13 Jul 2011
| by John Reynolds
retailer which predominantly sells Waitrose products looks to diversify its range and sell ...