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Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

goal to move away from what many consider an over-reliance on products provided by Waitrose, its long ... -label. However, Waitrose doesn't always have an equivalent product in that mid-tier, as its core product trades ... .' The Waitrose dynamic is complex. The two retailers became arch-rivals last year, when Waitrose began delivering ...

Private View: Kate Stanners and Phil Rumbol

Featuring work from Waitrose, FreeSat, The Range, Anti-Slavery International, Sky Movies..., to be different, to zig to the world's zag. John Lewis has done it. And now, in its own way, so has Waitrose ... X Factor TV spot. Waitrose bring us its very own Hogwarts, starring Delia as the headmistress ... as possible. So how does this week's crop of ads fare on added value? First up is Waitrose with its ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

director of Waitrose, Jon Goldstone, marketing director of Premier Foods, and Jan Gooding, global brand ... , marketing director, Waitrose, Suki Thompson, managing partner, Oyster-catchers, Sarah Warby, marketing ...

The best brands of 2010: choose your winner

it or loathe it, Twitter looks like it is here to stay. WAITROSE Essentials, Waitrose's budget range ... . Yet using Heston Blumenthal and Delia Smith has ensured that Waitrose continues to stand for quality ...

John Lewis launches mobile site

developments." The John Lewis Partnership, which includes Waitrose supermarkets, has an annual turnover ...

Pick & Turkey league (1 Oct 2010)

Adidas House party 1 MCBD Waitrose Spring 2010 campaign 1 Wieden ...

Slogan competition picks crop from the past year

't - Waitrose Essential, MCBD ...

Marketing's Power 100

and the improvement of its brand image are again in the headlines. 6. Richard Hodgson, Waitrose The launch of the Essential own-label line under commercial director Hodgson has been a success for Waitrose - many were ... presence, acknowledging that 6.5m shoppers do not have easy access to a Waitrose branch. The supermarket ...

Helen Edwards on Branding: The third way

segment that will repay your lavish attentions. Think Waitrose vs Sainsbury's and Tesco. Strategy four ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

, with Sainsbury's being the most popular. Waitrose was an exception to this, eliciting high levels of indifference ...

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