JCDecaux expands Waitrose network
06 Jan 2011 | by Maisie McCabe
Outdoor media owner JCDecaux has added 20 branches to its network of six-sheets at Waitrose supermarkets, attracting new brands and bringing its total to 104 sites.
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Manning Gottlieb OMD scooped the Grand Prix and the award for the best use of TV in an integrated campaign at the Thinkbox Planning Awards yesterday, run in association with Campaign and Media Week.
Outdoor media owner JCDecaux has added 20 branches to its network of six-sheets at Waitrose supermarkets, attracting new brands and bringing its total to 104 sites.
Waitrose is to extend its successful marketing campaign featuring brand ambassadors Delia Smith and Heston Blumental in a series of instructional Christmas ads from tonight (11 November).
Waitrose has launched a free iPhone app and mobile website in response to an increased number of browsers accessing Waitrose.com through their mobile phones.
LONDON - JCDecaux is to expand its outdoor media network at Waitrose to a further 15 branches of the high-end supermarket.
LONDON - John Brown's Waitrose Food Illustrated was on winning form at last night's APA International Customer Publishing Awards, picking up two awards.
LONDON - Waitrose is promoting its new store in Clerkenwell with a green marketing campaign.
LONDON - The supermarket chain Waitrose is the latest brand to pull its advertising from Fox News following the presenter Glenn Beck's comments about the US president, Barack Obama.
LONDON - Today's round-up of the biggest business stories.
LONDON - Today's round-up of the biggest media stories.
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