Digital & Direct: Dr Oetker in Onken drive
20 Jan 2009
readership, including Waitrose Food Illustrated, BBC Good Food, Guardian Weekend, Red and You magazines ...
segment, and it's one that likes to shop at Netto, but thinks it's shopping at Waitrose. Online ...
readership, including Waitrose Food Illustrated, BBC Good Food, Guardian Weekend, Red and You magazines ...
Waitrose is to target 4m shoppers with a digital recipe magazine, to launch in January....An extension of the Waitrose Seasons Live e-magazine, the title will be produced in two separate versions for men and women. Waitrose has appointed Dennis Communications to develop the title, which will be distributed to customers on Waitrose's database and readers of Dennis Publishing titles. Features of the e ...
Waitrose has appointed Grand Union as its lead digital agency as it ramps up its digital strategy...and competitions. Waitrose, which has a 12-month rolling contract with online delivery service Ocado, also offers its own Waitrose Deliver service. Director of ecommerce Rob Collins said: 'We want to continue ... for anyone who engages with us online.' Earlier this year, Waitrose launched a CRM programme aimed ...
LONDON - Waitrose has appointed Grand Union as its lead digital agency as it looks to ramp up its...Rob Collins, director of e-commerce at Waitrose, said: Grand Union showed a deep understanding of the needs of the business, and the Waitrose e-commerce strategy. They offered an innovative digital strategy ... .' Waitrose plans to go head-to-head with Marks Spencer Simply Food, Tesco Express, Sainsbury's Local next ...
LONDON - Waitrose is rolling out a campaign intended to help customers organise the 'perfect summer...The supermarket will use a direct push to drive traffic to the site waitrose.com/perfectpicni c ... by Kitcatt Nohr Alexander Shaw. Waitrose briefed the agency to develop activity targeting existing customers ... this month, Waitrose unveiled its first major change in strategy in seven years with the launch ...
their personal profile remain heavy hitters; from Waitrose's charismatic managing director, Mark Price, to Birds ... charge for carrier bags for non-clothing goods was quickly aped by its rivals. 7. Mark Price, Waitrose i B C E The energetic, self-styled 'chubby grocer' has ensured that Waitrose continues to punch ...
understanding of what works, and what doesn't, in both channels. CASE STUDY - WAITROSE At 11.30am every day, the breakfast and brunch menu disappears from the digital screen of the steak and oyster bar at Waitrose ...
, Waitrose, has a blog in which he is charting his attempt to lose weight along with his 'chubby grocer ... to connect with. Waitrose's customers may not be on the breadline, nor may its staff for that matter ...
Last month Waitrose managing director Mark Price, nicknamed the chubby grocer , launched a blog on the retailer s website in which he shares his experiences on a healthier eating regime and tracks his efforts ... executive, Waitrose (Love is in the air, 30 January 2008): I feel a little like Cilla Black ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.