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And in the real world: Waitrose, RBS, BP, unemployment figures

Waitrose has signed a deal with the motorway services operator Welcome Break as it looks to open up stores in service stations for the first time. Source: The Financial Times The former chairman of the Royal Bank of Scotland, Sir Tom McKillop, has resigned from the BP board in response to unrest among ...

Waitrose launches food club with direct and digital push

LONDON - Waitrose is launching a direct and digital campaign to promote its new online customer...and behind the scenes footage at Waitrose. Kitcatt Nohr Alexander Shaw has created a direct mail and email ... at Waitrose, said: "We want our customers to have a voice and be able to influence the way we work at Waitrose ... : "Our strategy for Waitrose has always been to create communications which offer the consumer something ...

The Work: New campaigns - UK

-week course of the campaign. WAITROSE - WAITROSE VALENTINE'S DAY CREDITS Project: Waitrose Valentine's Day Client: Gillian Connor, marketing manager, advertising, Waitrose Brief: Promote the Valentine's weekend offers at Waitrose Creative agency: Miles Calcraft Briginshaw Duffy Writer: Nick Sheppard Art ...

Waitrose highlights promotions in direct campaign

LONDON - Waitrose is rolling out a direct marketing push to draw attention to its current raft...'s a first time for everything. The Waitrose January Sale is now on.' The food retailer currently has ... will target Partnership Card holders and warm responders, to help drive footfall into Waitrose branches over the coming weeks. Partnership Card customers who have reduced spending at Waitrose will also be offered money ...

Waitrose to investigate staff insulting customers on Facebook

LONDON - Waitrose has launched an investigation into its staff after several employees posted...The insults appear on a Facebook page called "Waitrose Isn't a Supermarket, It's a State of Mind", which asks staff to list what annoys them most. Dozens of employees posted comments ... Waitrose spokesperson said: "This is completely unacceptable behaviour. It goes against our codes ...

Digital & Direct: Dr Oetker in Onken drive

readership, including Waitrose Food Illustrated, BBC Good Food, Guardian Weekend, Red and You magazines ...

AAR figures reveal drop in number of advertising pitches

The decline in advertising pitches, although relatively small, with 289 reported advertising reviews in 2008 compared with 308 in 2007, saw a number of the highest-value pitches, including Camelot and Waitrose, conclude with the incumbent retaining the business. Meanwhile, digital pitches increased by 19 ...

New-Business Rankings: Jan-Dec 2008

, Waitrose, Stella Artois 4 Work Club 3.21 - 3.21 4 ...

Twentysix wins Epson Europe digital account

Twentysix has been appointed to promote Epson's business products, followed by a digital campaign for its new photo printer range. The company has recently done work for the Royal Navy, the band Razorlight, the Volvo Ocean Race and Waitrose. Ian Anderson, business development and corporate director ...

New-Business Rankings: 5 December 2008

.7 3 Heinz, Waitrose, Stella Artois 4 3 Work Club ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.