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And in the real world: Waitrose, RBS, BP, unemployment figures

Waitrose has signed a deal with the motorway services operator Welcome Break as it looks to open up stores in service stations for the first time. Source: The Financial Times The former chairman of the Royal Bank of Scotland, Sir Tom McKillop, has resigned from the BP board in response to unrest among ...

Tesco wins appeal against stores ban

. Supporters of the Competition Commission's plans include Asda, Waitrose, Marks Spencer and the Association ...

P&G pays £5m for slice of Ocado

The investment gives another indication of P G's ambitions to develop its online retail strategy and follows last month's news that is was supporting the launch of theEssentials.com , a website that sells its brands directly to consumers. Ocado, which is best known for selling Waitrose products online ...

The Work: New campaigns - UK

-second TV spots, as well as print and digital advertising. WAITROSE - REGIONAL CAMPAIGN CREDITS Project: Regional campaign Client: Graham Gordon, local marketing manager, Waitrose Brief: Encourage people to visit their local Waitrose branch and promote health and wellbeing throughout January ...

Campaign: Web portal brings fatty sarnies into the open - Consumer

as sold by Asda, Boots, Greggs, Marks Spencer, Pret a Manger, Sainsbury's, Tesco and Waitrose. On 4 ...

CAMPAIGNS: Wildcard puts weight behind chocolate puds - Trade/Consumer PR

Gu Chocolate Puddings were picked up by many major retailers, including Waitrose, Sainsbury ...

CAMPAIGNS: Consumer PR - Sherry aims for a cooler drinking fan

with Waitrose Food Illustrated magazine. Meanwhile, tastings, briefings, trade and press trips to Jerez ... Moro and Waitrose Food Illustrated was followed up in The Sunday Telegraph, while Delia Smith helped ...

John Lewis adds two agencies to roster

PR for JLP supermarket chain Waitrose, added that a third of floor space in the department stores ... not include promotion of JLP's Waitrose chain of supermarkets. JLP, which employs 54,000 staff, has ...

STOP PRESS

CONSUMER: Organic food firm The Little Big Company has handed Revolver Communications the six-figure account to promote its frozen food lines in the UK. The company enjoys 3m of backing from food giant Heinz, and its products are stocked by Asda, Safeway, Somerfield and Waitrose. ...

Waitrose seeks new head of press and PR

Waitrose is on the hunt for a new head of press and PR following the promotion of Helen Dickinson...Waitrose is on the hunt for a new head of press and PR following the promotion of Helen ... to Mark Price, director of marketing and selling for Waitrose. Price said: PR has ... the business. Waitrose, which has 123 stores in the UK, claims to be the leading supermarket ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.