Waitrose has picked Blue Rubicon as its retained agency, after a four-way pitch that did
Launch Group has been hired on a three-month initial brief this month as Tesco looks to reinvigorate its health-food line. The retailer has introduced a new brand, 'Light Choices', in an effort to compete with Sainsbury's and Waitrose; both use the popular 'traffic light' labelling to draw attention ...
identity, but must often bear the blame when the headlines turn against it. Waitrose v Morrisons Morrisons' City image has not been aided by the Waitrose factor. The retailer, owned by John Lewis ... stores - always the ultimate aim of a rebrand. Waitrose marketing director Christian Cull says a lot ...
, Waitrose and Habitat concentrating their PR efforts on specific product areas. M&S must be able ...
More women are reading titles produced for the likes of Asda, Sainsbury's, Tesco and Waitrose than Family Circle, Good Housekeeping or Marie Claire, according to the latest Audit Bureau of Circulations (ABC) figures for customer titles. Publicis Blueprint-produced ASDA is the leading women's monthly ...
itself as a quality supermarket between Tesco and Waitrose has failed. Wood acknowledges ...
PR for JLP supermarket chain Waitrose, added that a third of floor space in the department stores ... not include promotion of JLP's Waitrose chain of supermarkets. JLP, which employs 54,000 staff, has ...
CONSUMER: Organic food firm The Little Big Company has handed Revolver Communications the six-figure account to promote its frozen food lines in the UK. The company enjoys 3m of backing from food giant Heinz, and its products are stocked by Asda, Safeway, Somerfield and Waitrose. ...
programme, said Dickinson, who joined the partnership from Waitrose earlier this month. MD of Citigate ...
Waitrose is on the hunt for a new head of press and PR following the promotion of Helen Dickinson...Waitrose is on the hunt for a new head of press and PR following the promotion of Helen ... to Mark Price, director of marketing and selling for Waitrose. Price said: PR has ... the business. Waitrose, which has 123 stores in the UK, claims to be the leading supermarket ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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