Waitrose unveils first loyalty card in strategic shift
25 Oct 2011 | by Gemma Charles
Waitrose is making its first foray into loyalty cards as part of a strategy to reward customers and better understand their shopping habits.
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It's not just Waitrose getting clever with data
27 Oct 2011 | by Daniel Farey-Jones
This week's big data news was about Waitrose launching their loyalty card, but re-wind a week to an announcement by fellow group brand John Lewis.
Editor's Comment: Waitrose seeks return on loyalty
25 Oct 2011 | by Noelle McElhatton
I'm currently reading a tome about ancient Rome, in which loyalty is a recurring theme.
Waitrose 'Waitrose Easter campaign' by Kitcatt Nohr Alexander Shaw
29 Mar 2010
Kitcatt Nohr has created a direct marketing campaign designed to encourage existing customers to shop at Waitrose this Easter season.
Waitrose 'joyful January' by Kitcatt Nohr
12 Jan 2010
Waitrose has launched a direct marketing campaign to encourage consumers to cook up hearty seasonal fare.
Waitrose rolls out campaign to promote delivery service
24 Aug 2009 | by Joe Thomas
LONDON - Waitrose is launching a direct marketing campaign to promote the benefits of using its online grocery-delivery service.
Waitrose launches DM campaign for essentials
27 May 2009 | by Fiona Ramsay
LONDON - Waitrose has launched a direct marketing campaign to promote Essential Waitrose, its new range of more than 1,400 competitively priced everyday products.
Waitrose promotes Easter offers
07 Apr 2009
Waitrose is running a campaign promoting its Easter offers. A mailer to customers, created by Kitcatt Nohr Alexander Shaw, includes tips from the retailer's executive chef, Neil Nugent, and offers a third off selected products.
And in the real world: Waitrose, RBS, BP, unemployment figures
02 Apr 2009 | by Caroline Lovell
LONDON - Today's round-up of the biggest business stories.
Waitrose launches food club with direct and digital push
26 Feb 2009 | by Nikki Sandison
LONDON - Waitrose is launching a direct and digital campaign to promote its new online customer engagement programme MyWaitrose.
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