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CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

the main brands, hence Ocado. But the story had a happy ending and Waitrose wagons are now as common a ...

It's not just Waitrose getting clever with data

This week's big data news was about Waitrose launching their loyalty card, but re-wind a week...that in the shops as quickly as possible." So while Waitrose will get to see who is buying what, the other half ...

CREATIVE STRATEGY - Has the death of direct mail been exaggerated?

for Waitrose confirms the theory. Not the first supermarket to go the celeb chef route, at least ... like Waitrose is in an ideal place to capture and exploit that enthusiasm. Simon S Kershaw is a ...

Loyalty goes local as Caterham launches card scheme

Normal 0 Thirty-two businesses have joined the scheme, including local branches of national chains Waitrose, Dolland Aitchison and Wimpy. Other members include hairdresser's Touche and Amber Room, Westway Butchers, Swift Windows, and piano shop Vivace. Rather than collecting points ...

Waitrose launches food club with direct and digital push

LONDON - Waitrose is launching a direct and digital campaign to promote its new online customer...and behind the scenes footage at Waitrose. Kitcatt Nohr Alexander Shaw has created a direct mail and email ... at Waitrose, said: "We want our customers to have a voice and be able to influence the way we work at Waitrose ... : "Our strategy for Waitrose has always been to create communications which offer the consumer something ...

Trinity hires planner from Initiative Media

for brands including Norwich Union and Waitrose. Boardman said: [Trinity] has a top-class client list ...

Unilever trials targeted colour coupons in Sainsbury's

of investment it generates. Catalina also held discussions with Waitrose about using its system, but earlier this month Waitrose managing director Mark Price told Promotions Incentives magazine he ruled out ...

Nine shortlisted for PPA's customer magazine award

last year, is also nominated along with its Waitrose Food Illustrated title. Other titles ...

Waitrose embarks on eCRM programme

LONDON - Waitrose will start to send out monthly emails to customers next month in a programme...and the Waitrose.com website, which offers more in-depth information and forums. Marc Nohr, managing partner ... harnessed to drive personalised customer communications for Waitrose. Waitrose also has a monthly customer magazine, Waitrose Food Illustrated, which has a circulation of around 300,000. It is produced ...

TMW takes Grand Prix at 2007 DMA Awards

. Other multiple-gold winners include: Kitcatt Nohr Alexander Shaw with its campaign for Waitrose; Story ...

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