Tesco must find a new role for Clubcard
15 Feb 2012 | by Alan Mitchell
like Waitrose - are gaining ground. Another challenge is culture and mindset. Tesco achieved ...
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Sainsbury's targets mothers with Little Ones revamp
12 Apr 2012 | by Matthew Chapman
The supermarket's increased focus on Little Ones, which it launched in 2009, comes as rivals are courting mothers with projects including the Asda Mumdex research panel and a partnership between Waitrose and Mumsnet . Strategic content agency Seven has redesigned the Little Ones site, which has been split ...
Editor's comment: Clubcard: reinvent or face extinction
15 Feb 2012 | by Noelle McElhatton
company Criteo underscores Clubcard's naysayers, revealing that Waitrose is to use Criteo's technology ...
Waitrose unveils first loyalty card in strategic shift
25 Oct 2011 | by Gemma Charles
Waitrose is making its first foray into loyalty cards as part of a strategy to reward customers...The retailer is launching the my-Waitrose card in partnership with direct marketing agency Kitcatt ... they wanted to be rewarded. This week, it will send out the card to myWaitrose members and Waitrose ... the value of their past four weeks shopping every month, and one will win a full year s worth of Waitrose ...
Editor's Comment: Waitrose seeks return on loyalty
25 Oct 2011 | by Noelle McElhatton
on your investment.' Now another grocer has just taken the plunge. Waitrose customers will no doubt ... to bottom. MyWaitrose is, according to Waitrose CRM manager Leigh Rengger, the brand's way of 'saying ... of the retailer's business, and Waitrose is on a growth mission. At a time of rising concern over data privacy ...
Print DM seeks a digital future
20 May 2011 | by Alex Brownsell
increased, with the likes of Nike, Debenhams and Waitrose integrating the technology into their ads ... there was a fairly low awareness of them at that time,' says Fiona Hall, manager, innovation, at Waitrose ...
LoveFilm extends Ocado food and film deal to 2012
18 Jan 2011 | by Arif Durrani
LoveFilm has extended its direct marketing contract with the online supermarket and Waitrose
John Lewis drops Greenbee brand and focuses on insurance
17 Sep 2010 | by Daniel Farey-Jones
the John Lewis shopper so outdoor activity will be mainly in proximity to John Lewis stores and Waitrose stores." The brand is being introduced in-store in John Lewis from today and in Waitrose in the first ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
from RNLI and Waitrose showing people just how relevant and clever direct mail can be, the future ... coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...
Digital Marketing Group posts its first pre-tax loss
02 Jul 2010 | by Arif Durrani
for the likes of JD Sports and Waitrose. Ben Langdon, chief executive of DMG, admitted the last year had been ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
