Trinity hires planner from Initiative Media
23 Apr 2008 | by Ben Bold
for brands including Norwich Union and Waitrose. Boardman said: [Trinity] has a top-class client list ...
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Waitrose poised for summer picnic work
28 May 2008 | by Ed Kemp
LONDON - Waitrose is rolling out a campaign intended to help customers organise the 'perfect summer...The supermarket will use a direct push to drive traffic to the site waitrose.com/perfectpicni c ... by Kitcatt Nohr Alexander Shaw. Waitrose briefed the agency to develop activity targeting existing customers ... this month, Waitrose unveiled its first major change in strategy in seven years with the launch ...
Unilever trials targeted colour coupons in Sainsbury's
25 Mar 2008 | by Daniel Farey-Jones
of investment it generates. Catalina also held discussions with Waitrose about using its system, but earlier this month Waitrose managing director Mark Price told Promotions Incentives magazine he ruled out ...
Nine shortlisted for PPA's customer magazine award
19 Mar 2008 | by Alex Donohue
last year, is also nominated along with its Waitrose Food Illustrated title. Other titles ...
AAR reveals drop in DM pitches
22 Feb 2008 | by Anne Cassidy
going up for pitch, including 3, Asda, ITV, Toyota and Waitrose, compared with just 11 the previous year ...
Waitrose embarks on eCRM programme
29 Jan 2008 | by Daniel Farey-Jones
LONDON - Waitrose will start to send out monthly emails to customers next month in a programme...and the Waitrose.com website, which offers more in-depth information and forums. Marc Nohr, managing partner ... harnessed to drive personalised customer communications for Waitrose. Waitrose also has a monthly customer magazine, Waitrose Food Illustrated, which has a circulation of around 300,000. It is produced ...
Westfield begins agency search
29 Jan 2008
brands including Marks & Spencer, House of Fraser, Debenhams, Next, Waitrose and department store Barneys ...
Campaign Annual 2007: Top 10 Suits
14 Dec 2007
Street. 2. Andrew McGuinness Getting Beattie McGuinness Bungay on to the Waitrose pitchlist at the 11 ... for the highly capable Gold, coping with an expanding client list, running pitches (most recently Waitrose ...
Campaign Annual 2007: Top 10 Press ads
14 Dec 2007
. WAITROSE, 'MOURINHO' Jumping on a comment made by the former Chelsea manager Jose Mourhino about the freshness of Waitrose eggs, the agency got this out a day later, showing the rapid reactive nature of press ...
Campaign Annual 2007: Top 10 DM Creative Directors
14 Dec 2007
for Waitrose and Booktrust, which have already attracted the attention of the Direct Marketing Association ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
