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CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

the main brands, hence Ocado. But the story had a happy ending and Waitrose wagons are now as common a ...

Sainsbury's targets mothers with Little Ones revamp

The supermarket's increased focus on Little Ones, which it launched in 2009, comes as rivals are courting mothers with projects including the Asda Mumdex research panel and a partnership between Waitrose and Mumsnet . Strategic content agency Seven has redesigned the Little Ones site, which has been split ...

Tesco must find a new role for Clubcard

like Waitrose - are gaining ground. Another challenge is culture and mindset. Tesco achieved ...

Editor's comment: Clubcard: reinvent or face extinction

company Criteo underscores Clubcard's naysayers, revealing that Waitrose is to use Criteo's technology ...

It's not just Waitrose getting clever with data

This week's big data news was about Waitrose launching their loyalty card, but re-wind a week...that in the shops as quickly as possible." So while Waitrose will get to see who is buying what, the other half ...

Waitrose unveils first loyalty card in strategic shift

Waitrose is making its first foray into loyalty cards as part of a strategy to reward customers...The retailer is launching the my-Waitrose card in partnership with direct marketing agency Kitcatt ... they wanted to be rewarded. This week, it will send out the card to myWaitrose members and Waitrose ... the value of their past four weeks shopping every month, and one will win a full year s worth of Waitrose ...

Editor's Comment: Waitrose seeks return on loyalty

on your investment.' Now another grocer has just taken the plunge. Waitrose customers will no doubt ... to bottom. MyWaitrose is, according to Waitrose CRM manager Leigh Rengger, the brand's way of 'saying ... of the retailer's business, and Waitrose is on a growth mission. At a time of rising concern over data privacy ...

Print DM seeks a digital future

increased, with the likes of Nike, Debenhams and Waitrose integrating the technology into their ads ... there was a fairly low awareness of them at that time,' says Fiona Hall, manager, innovation, at Waitrose ...

LoveFilm extends Ocado food and film deal to 2012

LoveFilm has extended its direct marketing contract with the online supermarket and Waitrose

John Lewis drops Greenbee brand and focuses on insurance

the John Lewis shopper so outdoor activity will be mainly in proximity to John Lewis stores and Waitrose stores." The brand is being introduced in-store in John Lewis from today and in Waitrose in the first ...

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