to remove filtersDigital Marketing Group posts its first pre-tax loss
02 Jul 2010 | by Arif Durrani
for the likes of JD Sports and Waitrose. Ben Langdon, chief executive of DMG, admitted the last year had been ...
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PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
from RNLI and Waitrose showing people just how relevant and clever direct mail can be, the future ... coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...
And in the real world: Waitrose, RBS, BP, unemployment figures
02 Apr 2009 | by Caroline Lovell
Waitrose has signed a deal with the motorway services operator Welcome Break as it looks to open up stores in service stations for the first time. Source: The Financial Times The former chairman of the Royal Bank of Scotland, Sir Tom McKillop, has resigned from the BP board in response to unrest among ...
Times gives Waitrose shoppers 10,000 copies via Ocado
28 Oct 2008 | by Alison Donnelly
of Waitrose delivery service Ocado....' for Waitrose customers. The partnership follows a 2.51% year-on-year circulation drop for The Times, to 638 ...
Waitrose poised for summer picnic work
28 May 2008 | by Ed Kemp
LONDON - Waitrose is rolling out a campaign intended to help customers organise the 'perfect summer...The supermarket will use a direct push to drive traffic to the site waitrose.com/perfectpicni c ... by Kitcatt Nohr Alexander Shaw. Waitrose briefed the agency to develop activity targeting existing customers ... this month, Waitrose unveiled its first major change in strategy in seven years with the launch ...
Proximity London leads field for 2007 DMA awards
01 Nov 2007 | by Alex Donohue
work, while Kitcatt Nohr Alexander Shaw is shortlisted for two awards for its work with Waitrose ...
Dunnhumby's media evaluation tool threatens the long view
23 Oct 2007 | by Jane Simms
those who shop at Waitrose, for example. This tool seems designed to drive marketing activity to where ...
Commuter towns are biggest home shopping spenders
18 Oct 2007 | by Nikki Sandison
has families that do their conventional shopping in upmarket supermarkets such as Waitrose ...
Waitrose backs British produce
27 Jun 2007 | by Staff
LONDON - Waitrose is adopting a direct marketing strategy to promote its Best of British summer...The campaign, created by Kitcatt Nohr Alexander Shaw, launches later this month, targeting both existing and prospective customers. The mailer encourages recipients to shop at their local Waitrose ... . In addition, the mailer encourages shoppers to sign up for email updates of the latest Waitrose summer offers. ...
Waitrose awards direct marketing account to Kitcatt Nohr
02 Oct 2006 | by by Claire Billings
LONDON - Waitrose has appointed Kitcatt Nohr Alexander Shaw as its direct marketing agency....Kitcatt Nohr triumphed in a contest against Archibald Ingall Stretton and Partners Andrews Aldridge in a process conducted by The Haystack Group. The pitch was called by Christian Cull, the Waitrose marketing director, and follows a number of changes to the retailer's agency arrangements ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
