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PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

from RNLI and Waitrose showing people just how relevant and clever direct mail can be, the future ... coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...

And in the real world: Waitrose, RBS, BP, unemployment figures

Waitrose has signed a deal with the motorway services operator Welcome Break as it looks to open up stores in service stations for the first time. Source: The Financial Times The former chairman of the Royal Bank of Scotland, Sir Tom McKillop, has resigned from the BP board in response to unrest among ...

Brands target over-45s surfers in door-drop

LONDON - Eagle Star, Virgin Wines and Waitrose are among brands targeting middle-aged internet

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

, it will need to energise a creative product that, Waitrose aside, remains decidedly ho-hum. Perhaps the pounds ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

, it will need to energise a creative product that, Waitrose aside, remains decidedly ho-hum. Perhaps the pounds ...

STOP PRESS

. Waitrose has beefed up its marketing team by appointing Amanda Binden to the new role of head ...

MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

Hillier: Waitrose Food Illustrated Catey Hillier s crowning achievement has been to negotiate Food ... Waitrose Food Illustrated. Since Waitrose took over the title, Hillier has managed to meet ... became Waitrose Food Illustrated, published by John Brown, Hillier spelt out her ambition to set new ...

Briefs

, classic sports photographs and a range of stadium-style food. Waitrose is to offer its account-card holders special deals including a free issue of its magazine, Waitrose Food Illustrated, each month. It will offer discounts on Waitrose-sponsored events such as the Hampton Court Palace Festival. Its strategy ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.