27 Oct 2011
| by Daniel Farey-Jones
This week's big data news was about Waitrose launching their loyalty card, but re-wind a week...that in the shops as quickly as possible."
So while Waitrose will get to see who is buying what, the other half ...
25 Oct 2011
| by Gemma Charles
Waitrose is making its first foray into loyalty cards as part of a strategy to reward customers...The retailer is launching the my-Waitrose card in partnership with direct marketing agency Kitcatt ...
they wanted to be rewarded.
This week, it will send out the card to myWaitrose members and Waitrose ...
the value of their past four weeks shopping every month, and one will win a full year s worth of Waitrose ...
25 Oct 2011
| by Noelle McElhatton
on your investment.'
Now another grocer has just taken the plunge. Waitrose customers will no doubt ...
to bottom.
MyWaitrose is, according to Waitrose CRM manager Leigh Rengger, the brand's way of 'saying ...
of the retailer's business, and Waitrose is on a growth mission.
At a time of rising concern over data privacy ...
20 May 2011
| by Alex Brownsell
increased, with the likes of Nike, Debenhams and Waitrose integrating the technology into their ads ...
there was a fairly low awareness of them at that time,' says Fiona Hall, manager, innovation, at Waitrose ...
18 Jan 2011
| by Arif Durrani
LoveFilm has extended its direct marketing contract with the online supermarket and Waitrose
17 Sep 2010
| by Daniel Farey-Jones
the John Lewis shopper so outdoor activity will be mainly in proximity to John Lewis stores and Waitrose stores."
The brand is being introduced in-store in John Lewis from today and in Waitrose in the first ...
12 Aug 2010
| by Daniel Farey-Jones
and Waitrose Kitchen, which replaced Waitrose Food Illustrated.
The John Lewis magazine is bi ...
issue ABC of 484,040 copies. Waitrose Kitchen, which published four issues in the first half of the year ...
12 Jul 2010
| by Graham Cooper
from RNLI and Waitrose showing people just how relevant and clever direct mail can be, the future ...
coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...
02 Jul 2010
| by Arif Durrani
for the likes of JD Sports and Waitrose.
Ben Langdon, chief executive of DMG, admitted the last year had been ...
27 May 2010
| by Simon S Kershaw
for Waitrose confirms the theory. Not the first supermarket to go the celeb chef route, at least ...
like Waitrose is in an ideal place to capture and exploit that enthusiasm. Simon S Kershaw is a ...
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