30 Apr 2010
could be conveyed in those Waitrose ads. HSBC's Telegraph coverwrap HSBC has been investing heavily ...
02 Apr 2010
Kate Nettleton feels inclined to boycott Waitrose after watching its latest ad from MCBD:..."Zzzzzzz ... what? ... Oh, are you STILL talking about rhubarb, Delia? I
nodded off during the preceding three minutes of faux behind-the-scenes
chat between the two clearly diametrically opposed celebrity chefs
feigning an interest in one another's love of Waitrose products. I'd be
amazed if anyone ...
26 Mar 2010
(formerly edited by her brother) and Waitrose Food
Illustrated. Many racier additions, such as an article ...
19 Feb 2010
| by John Tylee
the chicken to be
found in Waitrose or Sainsbury's. Not a lot of people may know that but,
as Tilling explains ...
29 Jan 2010
(feeling), not a left brain one (logic). The Waitrose (2) DM leaflet contains recipes delivered in a straight,
factual way. I assume it's only available in-store, and Waitrose
customers are foodies. So I ...
Production company: Independent
Exposure: National TV
2. WAITROSE
Project: Joyful January
Client: Neil ...
15 Jan 2010
In a bid to banish the winter blues, Waitrose has launched a direct marketing campaign encouraging...The pack, entitled "the campaign for a joyful January", was created by
Kitcatt Nohr Alexander Shaw and features offers and tips on
"mood-lifting food". The pack, which was sent to existing Waitrose
shoppers, drives consumers to a microsite,
www.waitrose.com/joyfuljanuary. ...
08 Jan 2010
, more like in the cinema.
What's not to get? Already Vodafone, Sony Pictures and Waitrose have
booked ...
04 Dec 2009
Waitrose has had to re-edit its Christmas ad after complaints that a scene depicting a man...The spot, a revamped version of last year's Christmas campaign by Miles
Calcraft Briginshaw Duffy, featured people returning home for the
festive period. Waitrose said that the man featured was meant to be a
photo journalist rather than a soldier. ...
27 Nov 2009
to donate what they can through
the "Be a Gooner. Be a giver" campaign.
WAITROSE - FOUR FESTIVE SHOPS
CREDITS
Project: Four festive shops
Client: Neil Stead, marketing manager (direct marketing), Waitrose
Brief: Promote the Waitrose Christmas range and encourage consumers to
shop at Waitrose more frequently ...
20 Nov 2009
Waitrose has reported an increase in total sales for the week ending 7 November of 17.1 per cent...The M&S press ads showed a series of products, such as tea bags, penne
pasta and teacakes, on which the retailer beat Waitrose on price.
However, Waitrose has stated that the campaign has actually helped it
experience its highest sales growth in a normal trading week since 2006,
thanks to the ads ...