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The Work: New Campaigns - UK

WAITROSE - AUTUMN CREDITS Project: Autumn Client: Waitrose Brief: Invite people to make the most of the season with delicious quality food from Waitrose Creative agency: Miles Calcraft ... Exposure: National TV THE LOWDOWN Waitrose is celebrating the joys of autumn with a national ...

The Work: Private View

on the useful aspect. And, finally, there's a bit of DM from Waitrose (4), telling me about Easter eggs. It ... from Waitrose (4). The envelope does not bode well - a dull and dated illustrative style, reminiscent ... Waitrose. I have high hopes for the next spot - a 60-second extravaganza for Clarks (5), a brand with a ...

The Work: New Campaigns - UK

. WAITROSE - WAITROSE EASTER CAMPAIGN CREDITS Project: Waitrose Easter campaign Clients: Neil ... , Waitrose Brief: Create a campaign to support Easter sales Creative agency: Kitcatt Nohr Alexander ... /photographer: Brad Saunders Exposure: Direct mail and e-mail to 600,000 Waitrose customers THE LOWDOWN ...

The Work: New campaigns - UK

. WAITROSE - SPACE REBALANCING CREDITS Project: Space rebalancing Clients: Alia Ahmad, marketing manager; Lucy Taylor, assistant marketing manager, Waitrose Brief: Create a suite of marketing assets that can be used to communicate to Waitrose customers when their local shop is undergoing a refit ...

The Work: New Campaigns - UK

is the "friend" that will take care of everything else. WAITROSE - CHRISTMAS DM PACK CREDITS Project: Waitrose Christmas DM pack Client: Nikky Gamble, assistant marketing manager, Waitrose Brief: Encourage ... /a Designer: Kate Ball Exposure: Direct mail to potential customers THE LOWDOWN Waitrose is going all ...

The Work: New Campaigns - UK

. WAITROSE - AUTUMN DM PACK CREDITS Project: Autumn DM pack Client: Neil Stead, marketing manager, direct marketing, Waitrose Brief: Increase sales in autumn, especially seasonal products Creative agency: Kitcatt ... : Direct mail to Waitrose customers THE LOWDOWN Kitcatt Nohr Alexander Shaw has created a fold-out A ...

The Work: Private view

'll start spending the following day in Waitrose. CREATIVE - Seb Royce, executive creative director, glue ... to grab dinner at The Ivy or, heaven forbid, Waitrose. You certainly couldn't describe the latest Home ...

John Lewis in hunt for Greenbee shop

campaign targeting customers of JLP s retail brands, including Waitrose and John Lewis, through direct ...

The Work: New Campaigns - UK

annual sales for the first time since 1996. WAITROSE - WHO ARE THEY? Project: Who are they? Client: Christian Cull, marketing director, Waitrose Brief: Explain how the partnership structure differentiates Waitrose Creative agency: Miles Calcraft Briginshaw Duffy Writer: Chris O'Shea Art director: Ken Hoggins ...

The Director's Director

STUART DOUGLAS ON RICHARD ANTHONY Stuart Douglas of @radical.media is inspired by Richard Anthony at Method Films. Douglas, who directed the recent batch of Waitrose commercials, made his name with the likes of "give blood" for the National Blood Service, "World Cup of fans" for Coca-Cola, "metro ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.