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The Crisis Clientside

- COMMERCIAL DIRECTOR, WAITROSE With the credit crunch tightening its grip on consumer spend, it is important ... compelling reasons why it's meaningful to customers' lives. At Waitrose we have a strong proposition. Our ... perpetuate the perception that Waitrose is a treat rather than somewhere for a regular shop. While many UK ...

The Work: Private view

it was for Waitrose or Marks Ben Rhodes, business leader, brand marketing, MasterCard UK Brief: Money can't buy ...

The Work: New campaigns - UK

, the photosensitive properties of the grass create a reproduction of the photograph. WAITROSE - INDIAN DOOR-DROP CREDITS Project: Indian door-drop Client: Nikky Gamble, assistant marketing manager, Waitrose Brief ... -drop THE LOWDOWN Waitrose is promoting its Indian food range using a direct marketing campaign designed to look ...

The Work: New campaigns - UK

. WAITROSE - SUMMER AT WAITROSE CREDITS Project: Summer at Waitrose Client: Richard Hodgson, marketing director, Waitrose Brief: Waitrose throws open its doors to welcome all who love good quality food ... , cinema THE LOWDOWN Miles Calcraft Briginshaw Duffy's new campaign for Waitrose features a huge ...

Ware joins Red Brick Road in comms role

Ware, who currently runs accounts including Waitrose, Apple and Absolut Vodka at Manning Gottlieb, will join The Red Brick Road in March. He was hired by David Hackworthy, a partner at the agency, to work on clients including Sky, Tesco and Heineken. His hiring follows the departure of Tony Regan, The Red Brick ...

The Work: Private View

. It was the best bit, and I really wanted it. I love Waitrose (2) and I'm a big fan of its advertising, too ... . And on their own, they're not particularly inspiring. So, on the basis that every Waitrose brief is a gift from ... sense that I'll be in good hands should the worst happen. Finally, Waitrose (2) print executions ...

The Work: New campaigns - UK

-second TV spots, as well as print and digital advertising. WAITROSE - REGIONAL CAMPAIGN CREDITS Project: Regional campaign Client: Graham Gordon, local marketing manager, Waitrose Brief: Encourage people to visit their local Waitrose branch and promote health and wellbeing throughout January ...

The Work: New Campaigns - UK

is the "friend" that will take care of everything else. WAITROSE - CHRISTMAS DM PACK CREDITS Project: Waitrose Christmas DM pack Client: Nikky Gamble, assistant marketing manager, Waitrose Brief: Encourage ... /a Designer: Kate Ball Exposure: Direct mail to potential customers THE LOWDOWN Waitrose is going all ...

The Work: New campaigns - UK

the executions carry the strapline: "Extraordinary purity in every drop." WAITROSE - BRITISH FARMING CREDITS Project: British farming Client: Gillian Black, marketing manager, Waitrose Brief: Waitrose support ... , The Whitehouse Post-production: Jon Hollis Exposure: National TV THE LOWDOWN Waitrose's latest ad ...

The Work: Private view

'll start spending the following day in Waitrose. CREATIVE - Seb Royce, executive creative director, glue ... to grab dinner at The Ivy or, heaven forbid, Waitrose. You certainly couldn't describe the latest Home ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.