Digital Leagues 2011
26 Oct 2011 | by Kim Benjamin
Waitrose, Lexus, Procter Gamble. www.kitcattnohrdigitas.com VCCP Founded 2002. Subsidiary Chime ...
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Adwatch (Oct 26) - Top 20 recall: Sainsbury's moves past Oliver
26 Oct 2011 | by Nick Darken, Executive creative director, Albion
up, all the big supermarkets have their own strategy to cling on to sales. Essential Waitrose ...
Waitrose unveils first loyalty card in strategic shift
25 Oct 2011 | by Gemma Charles
Waitrose is making its first foray into loyalty cards as part of a strategy to reward customers...The retailer is launching the my-Waitrose card in partnership with direct marketing agency Kitcatt ... they wanted to be rewarded. This week, it will send out the card to myWaitrose members and Waitrose ... the value of their past four weeks shopping every month, and one will win a full year s worth of Waitrose ...
Editor's Comment: Waitrose seeks return on loyalty
25 Oct 2011 | by Noelle McElhatton
on your investment.' Now another grocer has just taken the plunge. Waitrose customers will no doubt ... to bottom. MyWaitrose is, according to Waitrose CRM manager Leigh Rengger, the brand's way of 'saying ... of the retailer's business, and Waitrose is on a growth mission. At a time of rising concern over data privacy ...
Media Week Awards sold out
21 Oct 2011 | by Mark Banham
for Waitrose Maxus for BT MediaCom for Mars Galaxy MediaCom for T-Mobile OMD UK for PepsiCo ...
Asda and Morrisons resort to giveaway promos
17 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
of price-cutting initiatives from top supermarkets. At the start of October Waitrose made a 19m ...
Awards set to be biggest media event of the year
13 Oct 2011 | by Mark Banham
Media idea - long-term large Manning Gottlieb OMD for Waitrose Maxus for BT MediaCom ...
Is conflict a barrier at pitchlist stage?
13 Oct 2011 | by John Tylee
the John Lewis-owned Waitrose, we felt we would be sending the wrong signal had we declined. However, we ...
What's behind the current schmaltz factor?
13 Oct 2011
're playing to two trends: on one hand, you have the growth of the hard discounters; on the other is Waitrose ...
We'll Call You - Pussy Drinks
12 Oct 2011
Pussy Drinks Hello, Pussy Drinks, can I help you? Mktg Yes, I saw something in the news over the weekend about how the energy drink is now being listed in supermarkets. Is that right? Pussy Drinks Yes. We now have listings in Tesco and Selfridges. Mktg What about the likes of Asda and Waitrose ...
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