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PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

from RNLI and Waitrose showing people just how relevant and clever direct mail can be, the future ... coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...

Slogan competition picks crop from the past year

07 Jul 2010 | by Jacob Mathias

't - Waitrose Essential, MCBD ...

Digital Marketing Group posts its first pre-tax loss

02 Jul 2010 | by Arif Durrani

for the likes of JD Sports and Waitrose. Ben Langdon, chief executive of DMG, admitted the last year had been ...

And in the real world: Waitrose, RBS, BP, unemployment figures

02 Apr 2009 | by Caroline Lovell

Waitrose has signed a deal with the motorway services operator Welcome Break as it looks to open up stores in service stations for the first time. Source: The Financial Times The former chairman of the Royal Bank of Scotland, Sir Tom McKillop, has resigned from the BP board in response to unrest among ...

The Work: New campaigns - UK

11 Jul 2008

, the photosensitive properties of the grass create a reproduction of the photograph. WAITROSE - INDIAN DOOR-DROP CREDITS Project: Indian door-drop Client: Nikky Gamble, assistant marketing manager, Waitrose Brief ... -drop THE LOWDOWN Waitrose is promoting its Indian food range using a direct marketing campaign designed to look ...

Waitrose poised for summer picnic work

28 May 2008 | by Ed Kemp

LONDON - Waitrose is rolling out a campaign intended to help customers organise the 'perfect summer...The supermarket will use a direct push to drive traffic to the site waitrose.com/perfectpicni c ... by Kitcatt Nohr Alexander Shaw. Waitrose briefed the agency to develop activity targeting existing customers ... this month, Waitrose unveiled its first major change in strategy in seven years with the launch ...

Power 100 Marketers of 2008: 1-50

28 May 2008 | by Staff

their personal profile remain heavy hitters; from Waitrose's charismatic managing director, Mark Price, to Birds ... charge for carrier bags for non-clothing goods was quickly aped by its rivals. 7. Mark Price, Waitrose i B C E The energetic, self-styled 'chubby grocer' has ensured that Waitrose continues to punch ...

Waitrose calls digital advertising review

15 May 2008 | by Kate Nettleton

LONDON - Waitrose has kicked off a search for an agency to handle its digital advertising account....The supermarket is conducting credentials meetings with undisclosed agencies before holding a pitch, which will be handled by Haystack. Waitrose has previously used the digital agency Twentysix London for its online marketing activity. It is not known whether the agency will repitch. Although a brief has ...

Marks & Spencer mulls plans to sell food online

29 Apr 2008 | by Staff

to Waitrose's Ocado, as part of which the retailer would sell non-M&S-branded food items for the first time.

Blogging to consumers

04 Feb 2008 | by Jemima Bokaie

Last month Waitrose managing director Mark Price, nicknamed the chubby grocer , launched a blog on the retailer s website in which he shares his experiences on a healthier eating regime and tracks his efforts ... executive, Waitrose (Love is in the air, 30 January 2008): I feel a little like Cilla Black ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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