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Helen Edwards on Branding: The third way

segment that will repay your lavish attentions. Think Waitrose vs Sainsbury's and Tesco. Strategy four ...

Ocado launches value range to take on Tesco

The 21-strong range comprises meat cuts, ready meals and dairy products which are priced cheaper than Waitrose own-brand products. Launch products include St Ivel Semi Skimmed Milk, Dovecote Park British Beef Mince and Kitchen Classics Sweet and Sour Chicken Rice. Over the next few months the online ...

Brand health check: Tesco

Cull, customer communications director at BSkyB and a former marketing director at Waitrose ... after a while, but consider such messages as value plus fresh (Morrisons), value plus quality (Waitrose ...

P&G buys stake in Ocado to gain customer insight

This is the first time P G has bought into a retail business, and Ocado, which has yet to turn a profit, could seem like an unusual investment, given that it is best known for selling Waitrose products ... , allowing the delivery firm greater freedom to work with companies that compete with John Lewis and Waitrose ...

Waitrose Christmas campaign looks at journeys home

LONDON - Waitrose is focusing on the festive homeward journey in its Christmas campaign, which...The TV ad, created and developed by MCBD, centres on the anticipation people feel on their journey home at Christmas. In between shots of people heading home, a range of Waitrose Christmas food is showcased. A mixture of 40 and 60 second ads will run until Christmas Eve, with additional 10 second ads ...

New Firefly Tonic drinks promises to revive consumers feeling 'sub-prime'

. The variant will initially be stocked in Waitrose, Wholefoods Market and Harvey Nichols before further roll ...

Bartle Bogle Hegarty dominates IPA Effectiveness Awards

-owned Dove, and MCBD for Waitrose. The full list of winners at the IPA Effectiveness Award ceremony are ... for Virgin Atlantic, Virgin Atlantic Airways Miles Calcraft Briginshaw Duffy for Waitrose Bronze Awards ...

Times gives Waitrose shoppers 10,000 copies via Ocado

of Waitrose delivery service Ocado....' for Waitrose customers. The partnership follows a 2.51% year-on-year circulation drop for The Times, to 638 ...

Marketers build brand 'me' to promote their careers

on personality Mark Price, Managing director, Waitrose Currently seventh in Marketing's Power 100 list ... that Waitrose continues to punch above its weight in the marketplace. Price has spent his entire career ... stores, he was appointed as Waitrose's first marketing director in 1998, a position he held for eight ...

Waitrose copies Marks & Spencer 'Two for £10' promotion

LONDON - Upmarket supermarket Waitrose is taking on M&S' 'Dine in for £10' offer, enabling...Waitrose's offer forms part of its latest advertising campaign, created by MCBD, which promotes ... executive of RKCR/Y R, which creates M S' ads, said: 'We are flattered that Waitrose obviously thinks our ... . At the beginning of October, Waitrose's managing director, Mark Price, said he was launching a chain of convenience ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.