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And in the real world: Waitrose, RBS, BP, unemployment figures

LONDON - Today's round-up of the biggest business stories.

Waitrose links to HSBC for in-store banks trial

Waitrose is to shun the own-brand banking model established by Sainsbury s and Tesco and is trialling in-store HSBC branches, with a view to installing the bank s outlets across its 122 stores.

Waitrose launches brand ads without a store or product in sight

- Waitrose kicks off its first concerted branding campaign this week, with a series of ads which never actually show any of its stores, or their products.

Waitrose launches brand ads without a store or product in sight

- Waitrose kicks off its first concerted branding campaign this week, with a series of ads which never actually show any of its stores, or their products.

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.