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Marketing Society Marketer of the Year

, Waitrose With Thomas at the helm, Waitrose has gone from strength to strength, boosting profits by 3 ... engagement programme MyWaitrose. Thomas also led the launch of Waitrose's brand match price promise last ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

director of Waitrose, Jon Goldstone, marketing director of Premier Foods, and Jan Gooding, global brand ... , marketing director, Waitrose, Suki Thompson, managing partner, Oyster-catchers, Sarah Warby, marketing ...

The Year Ahead

by Waitrose's recent benchmarking against Tesco) and bargain-hunting will become more habitual (good news ...

Helen Edwards on Branding: Snakes and Ladders

, for BE, the writing is on the wall. Duchy Originals What was Waitrose thinking of? How can its ... , fussy overpriced range? The Duchy brand has never been a success. Expect Waitrose to bow out soon ...

The best brands of 2010: choose your winner

it or loathe it, Twitter looks like it is here to stay. WAITROSE Essentials, Waitrose's budget range ... . Yet using Heston Blumenthal and Delia Smith has ensured that Waitrose continues to stand for quality ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

from RNLI and Waitrose showing people just how relevant and clever direct mail can be, the future ... coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...

Marketing's Power 100

and the improvement of its brand image are again in the headlines. 6. Richard Hodgson, Waitrose The launch of the Essential own-label line under commercial director Hodgson has been a success for Waitrose - many were ... presence, acknowledging that 6.5m shoppers do not have easy access to a Waitrose branch. The supermarket ...

Waitrose to sell products at Shell petrol-station forecourts

LONDON - Oil giant Shell is to begin selling grocery products from retailer Waitrose at its UK...larger number of Shell service stations taking on the convenience products in 2010. The Waitrose ... by Waitrose to accelerate its presence in the convenience sector through new formats and channels,' said Waitrose managing director Mark Price. In September Waitrose announced plans to open around 300 ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

, with Sainsbury's being the most popular. Waitrose was an exception to this, eliciting high levels of indifference ...

Consumers tire of price-led promotions and are ready for hope-filled messages

is Waitrose, with the roll-out of its own-label line Essential Waitrose, which has already surpassed the 100m ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.