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Helen Edwards on Branding: The third way

segment that will repay your lavish attentions. Think Waitrose vs Sainsbury's and Tesco. Strategy four ...

Waitrose Christmas campaign looks at journeys home

LONDON - Waitrose is focusing on the festive homeward journey in its Christmas campaign, which...The TV ad, created and developed by MCBD, centres on the anticipation people feel on their journey home at Christmas. In between shots of people heading home, a range of Waitrose Christmas food is showcased. A mixture of 40 and 60 second ads will run until Christmas Eve, with additional 10 second ads ...

Bartle Bogle Hegarty dominates IPA Effectiveness Awards

-owned Dove, and MCBD for Waitrose. The full list of winners at the IPA Effectiveness Award ceremony are ... for Virgin Atlantic, Virgin Atlantic Airways Miles Calcraft Briginshaw Duffy for Waitrose Bronze Awards ...

Marketers build brand 'me' to promote their careers

on personality Mark Price, Managing director, Waitrose Currently seventh in Marketing's Power 100 list ... that Waitrose continues to punch above its weight in the marketplace. Price has spent his entire career ... stores, he was appointed as Waitrose's first marketing director in 1998, a position he held for eight ...

Biggest brands: Top 20 brand categories 2008

discounted prices, strength in the frozen sector and high-street locations. Even Waitrose, often perceived ...

Brand Health Check: John Lewis

is its third brand, selling goods and services not available at Waitrose or John Lewis? Promote it more ...

The week in marketing: 10 September 2008

, comprises three portions of vegetables. Variants include Tuscan Bean Stew. Veg Pots went on sale in Waitrose ...

Can London's £1.6bn megamall Westfield hit target?

The centre hopes its positioning as a premium entertainment hub, with 265 shops as well as a food quarter, library, gym, spa and 14-screen cinema complex, will help it ride out any recession. The 43-acre site, which took five years and 1.6bn to build, is anchored by Next, Waitrose, Debenhams, Marks ...

Sir Stuart Rose: A thorn in the side of negativity

are 15% more expensive than Waitrose - we are not.' He adds that M S has lowered its prices over the past ...

Power 100 Marketers of 2008: 1-50

their personal profile remain heavy hitters; from Waitrose's charismatic managing director, Mark Price, to Birds ... charge for carrier bags for non-clothing goods was quickly aped by its rivals. 7. Mark Price, Waitrose i B C E The energetic, self-styled 'chubby grocer' has ensured that Waitrose continues to punch ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.