Paper Round (26 August) - Which clients are advertising in the national press?
26 Aug 2010 | by Sarah Johnson
promoting a sale over the holiday weekend. Waitrose promotes a bank holiday recipe of Thai Chicken ...
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Asda magazine reels in new editor
24 Sep 2010 | by Katherine Levy
Dorman has worked for consumer and customer titles including Delicious, BBC Good Food, Woman Home, Woman, Sainsbury s and Waitrose magazines, as well as on cookery books with Marco Pierre White, Prue Leith and Egon Ronay. She has taken over from previous editor Melanie Leyshon who left in May ...
Paper Round (12 August) - Which clients are advertising in the national press?
12 Aug 2010 | by Sarah Johnson
Waitrose advertises its recipe cards, highlighting a desert from Heston Blumanthol following other ads featuring Delia Smith. Sainsbury s highlights its "award-winning" cheeses while Asda pushes its "extra special" range. Asda is also offering 20% off homewares while Tesco pushes back ...
Paper Round (29 July) - Which brands are advertising in the national press?
29 Jul 2010 | by Sarah Johnson
features in new Waitrose press ads, promoting her recipe cards available in store and deals ...
Channel 4 signs up Waitrose for food sponsorship
07 Apr 2010 | by Joe Thomas
LONDON - Channel 4 has signed up Waitrose for a year-long sponsorship of food programming..., pomegranates, Stilton cheese and dragon fruit. The light-hearted, unscripted idents from Waitrose support its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
