Tesco media director Trevor Datson leaves to consider next steps
04 May 2012 | by Matt Cartmell
comms. The news came as the retailer faces a fresh challenge from Waitrose, which has launched a ...
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Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
goal to move away from what many consider an over-reliance on products provided by Waitrose, its long ... -label. However, Waitrose doesn't always have an equivalent product in that mid-tier, as its core product trades ... .' The Waitrose dynamic is complex. The two retailers became arch-rivals last year, when Waitrose began delivering ...
Food & drink: Jack Daniel's creates dramatic buzz
26 Apr 2012 | by John Owens
that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose...of Waitrose and drive sales before Christmas To build up the Jack Daniel's customer relationship ... helped the sales team strike a deal with Waitrose to sell the whiskey ahead of Christmas and promote its ...
Tesco ditches 20-year Value range and replaces it with Everyday Value
04 Apr 2012 | by John Reynolds
support will be accorded to the new range, which will compete against the likes of Waitrose's Essentials ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
The plan, first revealed by Marketing , is inspired by a similar scheme in the US spearheaded by First Lady Michelle Obama. Asda, Marks Spencer, Morrisons, Sainsbury s, Tesco, Waitrose, Coca-Cola GB, Kerry Foods, Kraft, Mars, Nestle, PepsiCo, Premier Foods, Unilever, Beefeater (Whitbread ...
Waitrose launches Easter ad starring 10-year-old 'Heston'
20 Mar 2012 | by Matthew Chapman
Waitrose's Easter television campaign will star a 10-year-old from Essex who plays a "mini" Heston...of hundreds of other applicants. Waitrose's hot cross buns are soaked in Earl Grey tea and contain sultanas, California raisins, orange zest and mandarin extracts. Waitrose.com is working on an ongoing ...
Waitrose 'Heston's Earl Grey and mandarin hot cross buns' by BBH
20 Mar 2012
The Waitrose Easter campaign features a very young Heston Blumenthal and promotes his special brand
Manning Gottlieb OMD wins Tanfield Food Company account
14 Mar 2012 | by Nick Batten
six months after Manning Gottlieb OMD was appointed to handle Waitrose's social media account ...
Sector Insight: Food retail
14 Mar 2012 | by Jane Bainbridge
retail sector Waitrose. While still trailing the big four by some margin ...
The Collective appoints Holler to UK digital account
13 Feb 2012 | by Sara Kimberley
in supermarkets including Sainsbury s and Waitrose and from Ocado. Harvey said: "Holler came highly recommended ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
