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WPP: don't ditch green branding

, appears to be getting more recognition from consumers. Marks & Spencer, Waitrose, Tesco, Sainsbury ...

Coffee maker in Save the Children fair-trade deal

shops. Tesco, Waitrose and Asda are all now stocking the product. The priority for Complete Media Group ...

August.One lands One Water remit

August.One Communications will aim to raise awareness of One s ethical credentials among consumers. The not-for-profit brand was launched at Live 8 in July 2005, and has secured distribution channels in Waitrose, Morrisons and Total UK petrol stations. Duncan Goose, director of parent company Global Ethics ...

Bottled water firm Belu in eco-friendly plastic drive

The one-year-old organisation is keen to seize on surging consumer concern about ethical and environmental issues. Redhead PR has been briefed to generate awareness of the advantages of the compostable plastic bottle, which will initially be sold in Waitrose supermarkets. The bottle launched this Monday ...

The giving business

's richest charity - persuaded Waitrose to support its 'eat more fruit' campaign. But while smaller ...

News Analysis: How did the food giants cope?

February). Waitrose (82 articles), Morrisons (77), Asda (74), Tesco (62) and Somerfield (50) also featured ... . Waitrose media and comms manager Gill Smith says: 'Branches were sent information by email to allow them ...

Campaign: Web portal brings fatty sarnies into the open - Consumer

as sold by Asda, Boots, Greggs, Marks Spencer, Pret a Manger, Sainsbury's, Tesco and Waitrose. On 4 ...

Judge and Jury: Why spilling the milk ’scare’ to the press could all end in tears - Tesco and Sainsbury’s captured the high ground with a speedy response to the latest food scare, says Graham Paskett, managing director of Paskett P

throughout the national media on the following day. Others, such as Marks and Spencer and Waitrose ...

NEWS: STOP PRESS

Relations. The warehousing and distribution firm, which lists Waitrose among its clients, has budgeted ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.