Health and beauty brand Tisserand hires Pegasus PR for consumer and trade brief
07 Feb 2011 | by Nikki Wicks
aromatherapy and traditional aromatherapy products which are stocked in Boots, Waitrose, Lloydspharmacy ...
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Food & drink: Jack Daniel's creates dramatic buzz
26 Apr 2012 | by John Owens
that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose...of Waitrose and drive sales before Christmas To build up the Jack Daniel's customer relationship ... helped the sales team strike a deal with Waitrose to sell the whiskey ahead of Christmas and promote its ...
Airlines and mobile brands fare badly in Kaizo Advocacy Index
15 Oct 2010 | by Peter Hay
specific areas: mobile operators, airlines, supermarkets and cereals. Supermarket Waitrose took a ...
TV is most influential medium for green comms says C&W survey
01 Jul 2010 | by Kate Magee
. Marks Spencer 4. Sainsbury s 5. Tesco 6. Asda 7. Waitrose 8. Dove 9 ...
Porter Novelli and Kreab Gavin Anderson snap up Morrisons' UK PR account
09 Jun 2010 | by Gemma O'Reilly
as head of consumer at Lexis PR. Morrisons in news 8 June Morrisons lures Waitrose number two ...
Hill & Knowlton nabs Waitrose's Becky Erwood for food & drink role
26 Mar 2010 | by Alec Mattinson
Hill & Knowlton has appointed Waitrose's Becky Erwood as an associate director within its food...director Karen Thomas, supporting head of food drink, Ian Withington. At Waitrose she was senior communications manager, responsible for launching the Essential Waitrose range. She also helped devise media strategy and oversee PR for Waitrose's sustainable fishing campaign, which was nominated for a PRWeek Award ...
Premium crisp maker Tyrrells hires Taylor Herring to raise media profile
08 Mar 2010 | by Kate Magee
than 3,000 independent retailers nationwide, a handful of national retailers including Waitrose ...
Highgrove calls in Threepipe to handle baby food brand launch
10 Sep 2009 | by Gemma O'Reilly
Threepipe won the six-figure account following a six-way pitch. The chilled baby food range aims to capatalise on a market worth 458m a year. It will launch later this month, initially via Waitrose and online supermarket Ocado. The PR programme will target parental bloggers, food journalists and key opinion formers ...
Brandon Stockwell, Citigate Dewe Rogerson: It's about quality, not pennies
23 Jul 2009 | by Brandon Stockwell, Citigate Dewe Rogerson
of the essential' Waitrose range, which was positioned as maintaining product quality while making price reductions through, for example, packaging savings. Waitrose was able to do this after years of building its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
