to remove filtersWaitrose 'Heston's Earl Grey and mandarin hot cross buns' by BBH
20 Mar 2012
The Waitrose Easter campaign features a very young Heston Blumenthal and promotes his special brand
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Tesco mimics Waitrose with Everyday Value range push
30 Apr 2012 | by Matthew Chapman
that mimic the launch campaign for Waitrose's Essentials....The Everyday Value press campaign launches today (30 April) and replaces Tesco's blue-and-white-striped Value range. Waitrose launched a similar strategy in June 2009 for its own-brand Essential range. Tesco will support its press advertising with a TV campaign that premiers on Wednesday during ...
Waitrose throws focus on British produce
13 May 2011 | by Ed Owen
Waitrose has launched a new campaign highlighting British produce, following a quintessentially...Featuring Waitrose mainstay Heston Blumenthal, the new 60-second TV ad and press ads ... over the coming weeks. Rupert Thomas, Waitrose marketing director, said: "Our new in-store signage ... quality, seasonal produce at home." In subsequent weeks, Waitrose will promote rhubarb, radishes ...
Heston pudding sparks consumer frenzy
30 Nov 2010 | by Ed Owen
Waitrose is expecting a surge of activity as 600 extra Christmas puddings, developed by chef Heston...when the pudding is cut open. The 'Hidden Orange', features in one of Waitrose's Christmas ads. After Waitrose sold out in all stores, entrepreneurial customers cashed in, with 195 currently for sale ... and Waitrose staff are braced for a surge of customer activity when the products hit the shelves. One staff ...
Waitrose sticks with Smith and Blumental for Christmas push
11 Nov 2010 | by Mark Banham
Waitrose is to extend its successful marketing campaign featuring brand ambassadors Delia Smith..., Waitrose is running a half-price promotion on mince pies, port and cream, promoted through press ads and in-store promotion The Christmas campaign is the next stage of Waitrose s integrated campaign, "The Recipe for Great ...
BR Video: Asda gets public vote for cheapest supermarket
27 Oct 2010 | by Daniel Farey-Jones
month Waitrose used Tesco as its benchmark of value when it advertised a new pledge to price match ...
Waitrose 'Duchy Originals' by MCBD
06 Sep 2010
Waitrose introduces its new Duchy Originals product line with a scenic spot featuring Heston
Waitrose marks 5th anniversary of its Foundation
04 Jun 2010 | by Joe Thomas
Waitrose has rolled out a TV ad to mark the five year anniversary of the Waitrose Foundation...shows the retailer's efforts to support farm workers and smallholders who grow Waitrose produce in South ... to pay for projects such as educational, social and healthcare. Blumenthal first appeared in Waitrose ... and drives them stores where Waitrose is hoping they will pick up its recipe cards and its weekly magazine. ...
Channel 4 signs up Waitrose for food sponsorship
07 Apr 2010 | by Joe Thomas
LONDON - Channel 4 has signed up Waitrose for a year-long sponsorship of food programming..., pomegranates, Stilton cheese and dragon fruit. The light-hearted, unscripted idents from Waitrose support its ...
Public view - Were the public hungry for more after watching the latest Waitrose ad?
29 Mar 2010
There were mixed reactions from the viewing public after seeing Waitrose's latest ad featuring
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
