to remove filtersTesco ditches 20-year Value range and replaces it with Everyday Value
04 Apr 2012 | by John Reynolds
support will be accorded to the new range, which will compete against the likes of Waitrose's Essentials ...
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Tesco media director Trevor Datson leaves to consider next steps
04 May 2012 | by Matt Cartmell
comms. The news came as the retailer faces a fresh challenge from Waitrose, which has launched a ...
Waitrose shifts £25m ad account to BBH
10 Jun 2011 | by Sara Kimberley
Waitrose has appointed Bartle Bogle Hegarty to handle its £25m advertising account, three months...Waitrose held talks with Now , founded by the former COI chief executive Mark Lund and Rapier ... . During the Waitrose discussions, MCBD's former managing director Melissa Robertson joined Now as its managing director with a view to servicing the Waitrose account. However, since then Jeremy Carr, who ...
Waitrose to launch healthy food line
06 Jun 2011 | by John Reynolds
Waitrose is upping the ante against rival supermarkets by launching a major healthy food range...-brand launch since value line Essential Waitrose in 2009, and will be made up of more than 270 products ... Price strongly hinted that Waitrose would be making a major announcement in May or June 2011. Along with the core range, the Waitrose Love Life logo will also be used on products and ingredients across ...
Now lands £25m Waitrose
31 Mar 2011 | by Campaign Staff
Waitrose's £25 million advertising account is poised to move into new agency Now, unveiled last...The Waitrose business had been handled by MCBD since 2005, and when MCBD merged with its sister ... the Waitrose account, including Ken Hoggins, Jeremy Carr and Melissa Robertson, is preparing to move into Now ... to take a "substantial minority" stake in Now. Waitrose is thought to have agreed to the move ...
Waitrose in Facebook push for Christmas
22 Nov 2010 | by Daniel Farey-Jones
Waitrose has launched its first Facebook app in a bid to boost the profile of its new Heston...is the Heston from Waitrose Hidden Orange Christmas pudding, which has been promoted with a TV ad showing how ... pies, and, for one lucky winner, a year's worth of Waitrose shopping. The other slices contain a helpful Christmas tip or money-off voucher for Waitrose's grocery delivery or home-shopping services ...
Waitrose sticks with Smith and Blumental for Christmas push
11 Nov 2010 | by Mark Banham
Waitrose is to extend its successful marketing campaign featuring brand ambassadors Delia Smith..., Waitrose is running a half-price promotion on mince pies, port and cream, promoted through press ads and in-store promotion The Christmas campaign is the next stage of Waitrose s integrated campaign, "The Recipe for Great ...
Westfield Stratford City appoints three digital agencies
29 Sep 2010 | by Daniel Farey-Jones
John Lewis, Waitrose and Marks Spencer. ...
Ocado to launch own-label range
20 Sep 2010 | by John Reynolds
The online retailer, which recently listed on the stock market to great fanfare, is planning to start with around 200 own-label lines. Currently, Ocado has a deal with Waitrose to sell its goods, which prevents commercial partnerships with other supermarkets. The own-label products will run ...
Heston Blumenthal and Waitrose to launch co-branded range
06 Jul 2010 | by Joe Thomas
Waitrose is to sell 20 new food products created by brand ambassador and celebrity chef Heston...of the products can be purchased as part of meal preparation. Launching in October the 'Heston from Waitrose'range includes vanilla mayonnaise, tea smoked salmon and Ponzu dressing. Waitrose also plans to roll out a further 30 products in April 2011. The 'Heston from Waitrose' premium offering will sit alongside top ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
