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Store brands gain ground on national brands

brands. With supermarkets such as Waitrose offering their own label products at cheaper prices ...

The changing values and behaviours of UK shoppers

shoppers engaging with a brand on social media are twice as likely to shop there, with Waitrose found ... , Co-op, Morrisons, Sainsbury s, Tesco or Waitrose. Waitrose has the least loyal ...

Think BR: Every little can help Tesco

shopper. Waitrose, on the other hand, gives its customers the choice of what scheme to donate ...

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

the main brands, hence Ocado. But the story had a happy ending and Waitrose wagons are now as common a ...

An absence of leadership

in ourselves and progress society. Respondents named the Co-op, John Lewis/Waitrose, Greenpeace, Lush ...

Think BR: Supermarket shoppers get emotional this Christmas

profiles of the 'big six' supermarkets in the UK - Tesco, Asda, Waitrose, Sainsbury s, Morrisons and Co ... , and the Co-Op should go after Waitrose on community and Tesco on pleasure. Morrisons on the other hand ... in terms of community and Waitrose in terms of pleasure. These findings are part of a new SMG research ...

It's not just Waitrose getting clever with data

This week's big data news was about Waitrose launching their loyalty card, but re-wind a week...that in the shops as quickly as possible." So while Waitrose will get to see who is buying what, the other half ...

Facebook to be central to Fairtrade Fortnight

Cadbury, Nestle, Starbucks, Tesco and Waitrose are among the brands taking part in this year...Fairtrade Fortnight runs between 28 February and 13 March and marks the Fairtrade Foundation s annual effort to promote the help it provides to millions of people in developing countries. Nestle, Cadbury, Starbucks, Marks Spencer, Sainsbury s, Tesco and Waitrose are among the brands undertaking in ...

Waitrose and Jamie Oliver vie for cooks' digital affections

Waitrose's Christmas app has broken into the BR app chart, while celebrity chef Jamie Oliver has...Oliver has released the app, which is a follow-up to his 20-Minute Meals app, independently of his relationship with Sainsbury's. Both his and Waitrose's new apps are free, but Jamie's Recipes only offers free access to 10 recipes and charges $2.99 per additional recipe. Apps for retailers Argos ...

Heston pudding sparks consumer frenzy

Waitrose is expecting a surge of activity as 600 extra Christmas puddings, developed by chef Heston...when the pudding is cut open. The 'Hidden Orange', features in one of Waitrose's Christmas ads. After Waitrose sold out in all stores, entrepreneurial customers cashed in, with 195 currently for sale ... and Waitrose staff are braced for a surge of customer activity when the products hit the shelves. One staff ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.