CLOSE-UP: NEWSMAKERS/GARY BETTS AND MALCOLM GREEN; Can McCanns’ new duo answer Langdon’s brief?
13 Dec 1996 | by JOHN TYLEE
the Walkers Crisps campaign featuring Gary Lineker and filmed the VW Passat against a New York backdrop ...
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MARKET RESEARCH: The season to be selling
19 Dec 1996 | by DANNY ROGERS
and perfumes, but these would appear to be last minute purchases, says research director Philip Walker ... modest support in December. Spending shift Walker poses the question: Is advertising ...
NEWS: Newspaper work is more credible than TV for male readers
13 Dec 1996
that the first ad in a short centre break would give a very high score, for example. James Walker ...
NEWS: KP drops Solos for core brands
12 Dec 1996
KP is delisting lower-fat crisp brand Solos to concentrate on its five core brands, as Walkers...KP is delisting lower-fat crisp brand Solos to concentrate on its five core brands, as Walkers enters the low-fat market. The move coincides with the final whistle for KP s FA Premier League ... to pounds 1.5m in four years, will disappear from shelves by January as Walkers launches Lites ...
NEWS: Star Mellors duo move to McCann
06 Dec 1996 | by JOHN TYLEE
, 39, and Green, 37, best known for devising the Walkers Crisps Gary Lineker campaign, will take ...
NEWS: HOTLINE
29 Nov 1996
Waters has promoted Rachel Walker to the post of deputy planning director in recognition of her work ...
NEWS: Walkers unveils lower fat crisp
28 Nov 1996
Walkers is planning to use the success of its Gary Lineker crisps campaign to fuel a new product...Walkers is planning to use the success of its Gary Lineker crisps campaign to fuel a new product launch: Walkers Lites, a low-fat crisp which aims to revive a declining market. The snacks ... ). Walkers Lites is said to be the first in a series of healthier snacks from the PepsiCo-owned company ...
MARKETING MIX: PROFILE; Lottery winner
28 Nov 1996 | by HARRIET MARSH
to making a profit of more than pounds 25m. Christine Walker, chief executive officer of Zenith Media ...
CUSTOMER LOYALTY: Football’s great own goal
28 Nov 1996 | by DAVID MURPHY
-turned-benefactors, like Sir John Hall at Newcastle United and Jack Walker at Blackburn Rovers, the top clubs seem ...
DIARY: Exclusive: New IPR president-elect Peter Walker ...
22 Nov 1996
Exclusive: New IPR president-elect Peter Walker has an addiction - frogs. The Pielle executive...Exclusive: New IPR president-elect Peter Walker has an addiction - frogs. The Pielle executive chairman became smitten with the beasties when he received a large glass frog to mark the opening of his agency. Now he has 50, including one reading the Times and a wooden one from the Gambia. What did he ...
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