19 Dec 1997
| by DAVE PHILLIPS
moved,
Michaelides & Bednash thrived, and Christine Walker launched a company
extolling the virtues
19 Dec 1997
| by STEFANO HATFIELD
Jonsson talking
Swedish in Walkers Lites (BMP)... Lynx Jennifer and the naughty press
work (BBH ...
... MindShare finally announces it
will be run by Dominic Proctor and Mandy Pooler... Christine Walker ...
dispute with the French Government over the World
Cup
EXITS
Christine Walker quits Zenith ...
18 Dec 1997
| by PATRICK BARRETT
for
Walkers Crisps irritated more viewers than any other....for
Walkers Crisps irritated more viewers than any other.
Thirty-three per cent of the 1000 people ...
by each of the Girls and rejecting them in favour of
Walkers.
The next biggest offender, named ...
18 Dec 1997
| by JEREMY BULLMORE
Yet again we ve polled 1000 consumers to find the UK s most hated
ad. And yet again we ve demonstrated that recall and likeability don t
go hand-in-hand.
The Spice Girls association with Walkers crisps may at first sight
seem to have sabotaged the advertising campaign, beating even ...
18 Dec 1997
| by JANE BAINBRIDGE
Walkers Crisps, Polaroid, Elida Faberge s body
spray Impulse, and then the computer game with Sony ...
.
PEOPLE MOVES OF THE YEAR
January
Christine Walker leaves Zenith. By the end of the year she ...
12 Dec 1997
| by SARAH DU HEAUME, managing director of J
Christine Walker is about to found a media shop. It s a bold move
and, as she acknowledged in her...Christine Walker is about to found a media shop. It s a bold move
and, as she acknowledged ...
.
I am sure an industry figure such as Walker will have no difficulty in
attracting clients ...
of the bigger the
better. Walker talked about not wanting to be a corner shop. I don t
think that is even ...
11 Dec 1997
| by JAMES CURTIS
with the Spice Girls for Walkers are the stars of
the 1997 Adwatch of the year....BT s boxer dog Bobo , the National Lottery s Winsday and Gary
Lineker s pairing up with the Spice Girls for Walkers are the stars of
the 1997 Adwatch of the year.
These are the three most ...
, ran for four weeks and achieved 94% recall.
Walkers Gary Lineker and Spice Girls ad, by BMP ...
11 Dec 1997
| by GAIL KEMP
in 1996.
Walkers Crisps
Say what you will about ubiquity and the Spice Girls, but the Feisty
Five (with help from Gary Lineker and BMP DDB) have proved a triumph for
Walkers, with the nightclub ...
many brands in
next year s league will be bought by the forthcoming Christine
Walker/M RECALL ...
11 Dec 1997
| by LISA CAMPBELL
Anglia
2 45 Bleeds Paul Walker ACNeilsen Oxford
United ...
05 Dec 1997
| by ROBERT CAMPBELL, a creative partner at
and Walker have fallen out, the result of
Zenith s legal action against her last month.
Backed by a ...
Perriss s blueprint for Zenith, of which RMP was to be
the building block and Morgan, Southon and Walker ...
to remove filters
