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Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP

commercial for Walkers Crisps, which spent only pounds 8m across the year. The table ... , both Walkers and Iceland have changed the agencies that put their names in the top 20 - BMP DDB ... of pounds 8m, Walkers campaign is the best value advertising in Britain. BMP also deserves a ...

MEDIA: RADIOWATCH - The monthly analysis of radio recall in association with Emap on air

36 8= (7=) Dixons M Saatchi/Walker Media 34 8= (3) One 2 One ... / Collins Partnership/MBS 23 15 (12) The Link M Saatchi/Walker Media ... / Walker Media 18 17 (17=) Telewest Communication GGT/Media Insight ...

BUSINESS PRESENTATIONS: What works on screen - What makes a good presentation? David Murphy asked four veteran presenters to divulge some of their trade secrets

failure when you re halfway through a presentation. Patrick Walker Director, Morgan ... smoothly, says Patrick Walker. All the speakers really had to do was press the forward and backward ...

TRAINING: All the right credentials - It is now de rigueur to have a marketing qualification in an increasing number of top firms, but are they worth having? Robin Cobb looks at the choice on offer

and agency heads. IPR president, Peter Walker, says: It is intended for those who have developed ...

Duchess of York makes UK commercials debut to encourage reading in schools

International and Walkers Snacks and has been produced by Abbott Mead Vickers BBDO. Walkers ...

CAMPAIGN DIARY: IPA makes house calls to liven its Xmas party

s Chris Powell, Walker Media s Christine Walker, TBWA GGT Simons Palmer s Carl Johnson and Leagas ...

THE HIGHS AND LOWS OF 1998 - Stefano Hatfield surveys the year in which everything went digital, AMV swiped Guinness, France ’98 stole the summer and the death of a hamster called Kevin caused a national outcry

buying business ... Dixons Group moves its #108 million account into Walker Media to nobody s surprise ... in BMP s Walkers swansong ... the Lynx effect as witnessed in BBH s pre-historic commercial ... Birds ...

Landmine ads deploy sick jokes to shock

director, John Trainor, and the creative team of Gary Walker and Huw Williams. It s easy ...

MEDIA: IPC shortlists five

: the three incumbents, Carat, CIA Medianetwork and Zenith Media, as well as Walker Media and The Media...IPC Magazines has shortlisted five agencies to pitch for its pounds 5m centralised media account: the three incumbents, Carat, CIA Medianetwork and Zenith Media, as well as Walker Media and The Media Business Group. ...

Sainsbury’s tops ’irritating’ poll

years polls included a Walkers ad featuring the Spice Girls and the Chicken Tonight ad. ...

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