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Adwatch winners of 1999

16 Dec 1999 | by GAIL KEMP

of awareness is achieved. Walkers Crisps, which has featured Gary Lineker in its ads for many years, is a ... 1999 advertising, most notably on mega-brands such as BT and Walkers, earned AMV BBDO 106 Adwatch ... and McCann-Erickson/Universal McCann 5587 1.42 9 4 Walkers Crisps Abbott Mead Vickers BBDO ...

Adwatch of the decade

16 Dec 1999 | by GAIL KEMP

different advertising eras in its campaigns through BMP DDB. Walkers Crisps has managed an apparently ... , 93-96 12 Electricity 3 49 90-92 13 Walkers Crisps ...

PRIVATE VIEW

03 Dec 1999 | by GORDON SMITH, creative director of Wals

. Take the Johnnie Walker campaign, for instance. This was well shot but if I hadn t read the article about it in Campaign, I wouldn t have known what it was about. A tight-rope walker walks across a ... it s all very simple. As simple as Amazon books or Johnnie Walker, or Impulse. But what do I know ...

MEDIA: Briefs

25 Nov 1999 | by JANE BAINBRIDGE, Features Editor, Marke

teamed up with Nigel Walker, while Vision has Ieuan Evans on board. The fourth bid is from Radio ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

25 Nov 1999 | by JANE BAINBRIDGE

you work, rest and play line. First introduced in 1959, Murray Walker is thought to have been ...

ANALYSIS: SALE OF THE WEEK

15 Nov 1999 | by JIM CURTIS

of the Evening Standard s ES supplement isn t exactly an achievement. But ES brand manager Louise Walker...Cynics might say that pulling a load of luxury goods advertisers into the annual luxury issue of the Evening Standard s ES supplement isn t exactly an achievement. But ES brand manager Louise Walker ... with MediaVest. Others included Lancome, Holland It was our most successful luxury issue yet, says Walker ...

STOP PRESS

28 Oct 1999 | by BEN ROSIER

posters to follow in late November. Media buying is through Walker Media. Vodafone Airtouch ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

24 Sep 1999 | by RICHARD EDWARDS

trust. Executive fashion editor of Marie Claire Elizabeth Walker agrees that any editorial ...

CAMPAIGN DIARY: YOU MUST REMEMBER

10 Sep 1999 | by MAIRI CLARK

. The answers were: 1. Walkers Crisps; 2. Dulux; 3. Magnum. The theme was stealing....Congratulations to Neera Sharma of the Facilities Group who correctly replied to last week s quiz. The answers were: 1. Walkers Crisps; 2. Dulux; 3. Magnum. The theme was stealing. This week, we want you to identify the ads and the theme. Fax your answers to 0181-267 4914/4915 or e ...

Biggest Brands: In the second feature examining our tenth Biggest Brands survey, Jane Bainbridge takes exclusive data from ACNielsen to highlight which sectors are doing well, and which are performing below par

19 Aug 1999 | by JANE BAINBRIDGE

, with Crinklins in a tube. However, the P empire. Walkers - or rather PepsiCo - has four brands ... the Lineker ad campaign continues to do Walkers proud, this sector is particularly reliant upon on ... % Company *Adspend (pounds m) chge 1 Walkers Crisps ...

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