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MARKETING MIX: That was the week that was

pounds 2m relaunch. The company blames problems on the production line; Walker s Crisps signs Gary ...

200 for 2000: Top 30 PR Agencies - PR hits the highest points of success - Public relations agencies are undergoing fast transformations fuelled by new media, a spate of takeovers, and a serious approach to corporate reputations at board level

-and-drink consultancy Walker Williams was acquired in May by Charles Barker BSMG, to form the core of a new division ...

PRIVATE VIEW

at Starbucks Agency: Fallon McElligott Writer: Matt Gibbins Art director: Richard Walker ...

MEDIA CHOICE

Phil Georgiadis, a founding partner at Walker Media, chooses the ambient campaign for the Sega...Phil Georgiadis, a founding partner at Walker Media, chooses the ambient campaign for the Sega Dreamcast, which is currently appearing in certain men s toilets. The campaign, based on the idea that we all love to compete, is running in trendy restaurants and bars around London, including Little ...

Stop Press

been filled by Stephen Lafferty, formerly the Standard s sales manager, and Louise Walker, former ...

FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Feeling the force of field marketing - Field marketers are celebrating another year of expansion. Ken Gofton outlines top performers and their battle plans for Europe

, Procter Gamble Professional, Tefal, THE, Walkers Snack Foods. E-mail info ... , Procter Gamble Professional, Tefal, THE, Walkers Snack Foods. E-mail info ...

HOTLINE

-operative Wholesale Society business. Walker Media has announced a clutch of wins. It will work alongside ...

Stop Press

Smirnoff, Baileys and Johnnie Walker. Eight executive teams have been created, which will be headed ...

Analysis: Kellogg follows the youth shift to computer games - TV advertisers are worried young viewers are switching off to play computer games. But can they reach them by placing their brands in the games? Mark Tungate reports

Martin Glenn, president of Walkers Snack Foods, last month warned delegates at TV Barcelona...Martin Glenn, president of Walkers Snack Foods, last month warned delegates at TV Barcelona that young audiences playing computer games posed a real threat to traditional TV advertisers. US cereal giant Kellogg is clearly in agreement. Last week Marketing revealed that Kellogg, worried about ...

REVIEW: Marketing and advertising news in the week’s press

television ad for Walkers Crisps. Abbott Mead Vickers BBDO inherited the Lineker campaign from BMP DDB last...Soccer s hardman, Vinnie Jones, is to team up with the ex-England captain, Gary Lineker, in a new television ad for Walkers Crisps. Abbott Mead Vickers BBDO inherited the Lineker campaign from BMP DDB last year. - The Sun Procter s stake in the Britvic soft drinks empire. Bass ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.