Walkers secures licensing link to Pokemon mania
02 Nov 2000 | by TANIA MASON
Walkers is set to capitalise on the Pokemon craze after being awarded a licence to feature the brand in its marketing next year.
Search results for Walkers
Search filters:
By Date
-
2000
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- Campaign (2)
- Marketing (8)
- Media Week (1)
By Channel
- Digital marketing (2)
- Marketing (10)
By Industry Sector
- Financial Services (1)
- Food & Drink (8)
- Media / Entertainment (4)
CAREERS: Company CV - Walkers
14 Dec 2000
Company facts Walkers Snack Foods is part of the UK trading arm of the European division of Frito-Lay, the domestic and international snack food operation of PepsiCo. Walkers is currently the fourth-largest PepsiCo business and is the leader in the pounds 2.2bn salty snacks market in the UK,...
Gary Lineker back as Walkers Crisps' 'Mr Nasty'
14 Sep 2000
Gary Lineker is back as the Mr Nasty character in Walkers Crisps pounds 5m campaign for its Moneybags instant-win promotion. Moneybags involves pounds 750,000 in prizes, among them real pounds 5 and pounds 20 notes sealed in blue sachets inside packets of crisps. In the latest TV commercial by Abbott...
Walkers lures UDV man to new role
10 Aug 2000 | by POPPY BRECH
Walkers Snack Foods has hired United Distillers & Vintners director of retail marketing and channel planning Jonathan Turner to the newly created position of director, brands marketing, in a restructure of its marketing department.
Walkers feeds on £6m
21 Jun 2000 | by MediaWeek
Walker Media has picked up a trio of accounts worth more than £6 million, securing tasks for chicken producer Sun Valley, soya manufacturer So Good and wine brand Blossom Hill. Walker will plan and buy a £5 million campaign for So Good International, which manufactures soya-based milk alternatives....
Walkers boss to take key ad role with the Halifax
04 May 2000 | by IMELDA MICHALCZYK
Walkers Crisps has lost its marketing director, James Boulton, to Halifax, the UK s biggest mortgage lender.
Lineker gains revenge in Walkers ad
21 Apr 2000 | by KAREN YATES
Gary Lineker continues his long-running plan to dispose of fellow football nice guy Michael Owen in the new commercial for Walkers crisps.
Walkers to send famous footballers to schools
20 Apr 2000 | by CORDELIA BRABBS
Walkers is offering to send famous footballers to schools for a day as an extension of its Free Books for Schools cause-related marketing initiative. The company is offering the five schools which collect the most Free Books for Schools tokens over the coming weeks the chance to win a footballer for...
Walkers backs Doritos Dippas
13 Apr 2000 | by PAUL WHITFIELD
Walkers is backing the launch of Doritos Dippas, a new range of chips and dips, with a pounds 3m television campaign featuring former Miss USA Ali Landry. The ad, which breaks on April 13, shows Landry and a nerdy young man arriving at an LA house, where she asks him if he fancies a dip. He assumes...
Gary Lineker courts Lucifer’s ire in latest Walkers TV initiative
07 Apr 2000 | by JOHN TYLEE
Gary Lineker appears to have met his match in the latest Walkers commercial where his crisp-snatching activities get him in trouble with the Devil himself.
Additional Information
Campaign Jobs
- Account Manager - Corporate Golin Harris , Based in Shanghai or Beijing
- Account Director - London up to £50k Network Recruitment £40000 - £50000 per annum, London
- Business Director PFJ £55000.00 - £70000 per annum, London
- Account Director PFJ £48000 - £55000 per annum, London
- Consumer Insight Manager - FMCG Elizabeth Norman International £59000 - £60000 per annum, West London
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
