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NEWS BRIEFS

one free. The work, created by Walsh Trott Chick Smith with buying by Walker Media, will include press...First Choice is launching a pounds 6.5m ad push in January urging customers to buy one holiday, get one free. The work, created by Walsh Trott Chick Smith with buying by Walker Media, will include press, poster and regional radio ads. It breaks on Boxing Day. ...

ADWATCH STARS OF 2000:

, there are no automotive brands in either table, and the FMCG sector had a dismal year. But Andrex and Walkers (with ... , Cellnet, Walkers, Sainsbury's and Homebase, which all made regular Adwatch appearances in 2000. Publicis ...

CAREERS: Company CV - Walkers

Company facts Walkers Snack Foods is part of the UK trading arm of the European division of Frito-Lay, the domestic and international snack food operation of PepsiCo. Walkers is currently ... , with over 40% market share. Its brand portfolio includes Walkers Crisps, Doritos, Quavers, Monster Munch ...

MEDIA BRIEFS

ITV s voice of F1, Murray Walker, is to retire at the end of the 2001 season after a career...ITV s voice of F1, Murray Walker, is to retire at the end of the 2001 season after a career spanning 51 years. At the top of the list to replace him is James Allen, who covered for Walker last year when he took time out for a hip replacement. ...

ADWATCH: The weekly analysis of advertisement recall

76 3= (-) PC World M Saatchi/Walker Media 75 3= (1=) Argos ... (-) Tiny Computers Golley Slater Partners/Carat 61 14 (-) Dixons M Saatchi/Walker ...

ADWATCH: Woolworths wins over viewers with a wealth of choice - Woolworths' Christmas ads use stars to remind us of the wide range of items it stocks

. The other ads feature Murray Walker and Uri Geller. The campaign continues along the theme introduced ...

RADIOWATCH: Radio's reach grows - In our second Radiowatch of the Year review, Gail Kemp finds more blue-chip advertisers are turning to radio

Saatchi/Walker Media 337 6 20= - Ford Ka Ogilvy Mather ...

STOP PRESS

Gary Lineker has signed a pounds 1.5m deal with Walkers Crisps barring him from endorsing any other...Gary Lineker has signed a pounds 1.5m deal with Walkers Crisps barring him from endorsing any other products for the next five years. The exclusive deal, signed today, is believed to be one of the longest ever agreed. Lineker first appeared six years ago in BMP-created ads for the crisp brand ...

ADWATCH: The weekly analysis of advertisement recall

M Saatchi/Walker Media 49 16 (-) Marks Spencer Rainey Kelly Campbell Roalfe Y 48 Walker Media 17 (-) Carphone Warehouse TBWA ...

AGENCY 2001: Top 20 media agencies - Media marriages still on the cards. Agencies have to decide which matters most - size or independence. Andy Fry reports

. But Walker Media's 31.5% surge is also highly impressive. Christine Walker has lost none ... 6m Mothercare.com and pounds 8m Freeserve were good wins for Walker. But the agency ... on to business that it has been winning since its launch. For now, Walker's independence is a real point ...

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