UK agency picks up APMA's top award
31 Dec 2000 | by ANNA CLARKE
for Walkers. Runners up included: Brewer Blacker in the most effective long-term promotion for its ...
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Walkers to link with children's craze Pokemon
31 Dec 2000
After a string of successful Star Wars promotions, Walkers is aiming to boost its playground appeal further with licensing activity linked to the Pokemon craze. The snack food giant, which has secured the successful licence from Nintendo, says Pokemon-linked campaigns will kick off ...
Report shows CRM influences buying
31 Dec 2000 | by LISA AUSTEN-JONES
cent, followed by Walkers' and News International's Free Books for Schools (55 per cent); and McVitie ...
NEWS BRIEFS
21 Dec 2000
one free. The work, created by Walsh Trott Chick Smith with buying by Walker Media, will include press...First Choice is launching a pounds 6.5m ad push in January urging customers to buy one holiday, get one free. The work, created by Walsh Trott Chick Smith with buying by Walker Media, will include press, poster and regional radio ads. It breaks on Boxing Day. ...
ADWATCH STARS OF 2000:
21 Dec 2000 | by GAIL KEMP
, there are no automotive brands in either table, and the FMCG sector had a dismal year. But Andrex and Walkers (with ... , Cellnet, Walkers, Sainsbury's and Homebase, which all made regular Adwatch appearances in 2000. Publicis ...
Diageo and Pernod snap up Seagram drinks for £5.5bn
20 Dec 2000 | by Claire Billings
, Pastis 51 and Jameson’s Irish whiskey. Diageo, which owns Johnnie Walker whisky and Smirnoff vodka ...
Alexander to leave Walker Media
18 Dec 2000 | by JEREMY LEE
Paul Alexander, head of international media at Walker Media, is quitting the agency to join Whybin...Paul Alexander, head of international media at Walker Media, is quitting the agency to join Whybin Lawrence TBWA in Sydney. Alexander, whose accounts include British Airways, Excite and Freeserve ... at Walker Media, this opportunity was too good to miss. I enjoy getting my hands dirty with hard ...
Diageo the favourite to win Seagram drinks portfolio
18 Dec 2000 | by Claire Billings
includes Ricard, Pastis 51 and Jameson’s Irish whiskey. Diageo, which owns Johnnie Walker whisky ...
Business Performance League: 2000
15 Dec 2000
TMB 87.50 0.50 87.00 6 Walker Media 53...TMB 87.50 0.50 87.00 6 Walker Media 53 ...
CAMPAIGN-I: I-RECALL - Dotcom weekly awareness survey
15 Dec 2000
Partners/Optimedia 729,260 49 3 Freeserve M Saatchi/Walker Media 6 ... BOL M Saatchi/Walker Media 173,370 20 15 Excite BBH/Walker ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
