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ITV chooses BBH to build up
brand in ratings battle
05 Dec 2001 | by Poppy Brech,
ITV appointed BBH following informal talks that also involved incumbent HHCL and Partners. According to ITV head of marketing Jo Walker, who led the process, BBH was appointed because it impressed ... the network centre and HHCL and Partners. Walker paid tribute to the HHCL's work over the years ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
