Walkers Crisps has signed up goalkeeper David Seaman as the latest footballer to appear with Gary Lineker in its 'No more Mr Nice Guy' campaign. The ad, by Abbott Mead Vickers BBDO, will air early next year.
Walkers' Snack Foods brands marketing director Jonathan Turner has left to set up his own agency, sparking a marketing restructure that leaves Walkers seeking a marketing chief for crisps. Turner's role was one of four second-tier marketing posts at the company, reporting to marketing vice-president...
Walkers is to ditch the low-fat positioning of its Max crisps range as part of a relaunch that will include new flavours and pack design. Walkers Max will be repositioned as a full-fat option with deeper ridges, but with the same intense taste. Two flavours will be introduced, Chargrilled...
Walkers is bringing back its Moneybags promotion, with more than 26 million prizes to be found. The offer will run for 12 weeks in standard and grab bags, and multipacks, supported by a 6m campaign including a new TV execution starring Gary Lineker.
Walkers is to run three ten-second spots featuring a teaser and two 'blue jokes' on Cartoon Network's Boomerang, to support its Monster Munch Blue Tongue, the limited-edition crisp that turns tongues blue. The ads, created by Cartoon Network, will break at the end of this month and run for three...
Five-time Olympic gold medal winner Sir Steve Redgrave is rowing to catch Gary Lineker in the latest ad in the long-running Walkers crisps campaign. Abbott Mead Vickers BBDO has created a spoof chase commercial for the launch of Walkers' first co-branded crisps - Heinz tomato ketchup...
Snacks giant Walkers is teaming up with Heinz to produce crisps flavoured with Heinz Tomato Ketchup. Walkers Heinz Tomato Ketchup flavour crisps will launch later this year, supported by a national marketing campaign involving TV advertising through Walkers' creative agency, Abbott Mead...
Snacks giant Walkers is teaming up with Heinz to produce crisps flavoured with Heinz Tomato Ketchup. Walkers Heinz Tomato Ketchup flavour crisps will launch later this year, supported by a national marketing campaign involving TV advertising through Walkers' creative agency, Abbott Mead...
Walkers Crisps is reviewing its pounds 600,000-a-year sponsorship of Premier League club Leicester City. The move could signal the end of one of the longest-running commercial deals in top-flight football.
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