Hollick, who is also a member of the House of Lords and a Labour supporter, will take up his post with immediate effect. Diageo was formed in 1997 out of the merger of GrandMet and Guinness. Its brands include Smirnoff, Johnnie Walker, Gordon's, Baileys and Guinness. It also owns fast food giant Burger King ...
Inspiring Personal Progress Johnnie Walker, through its agency Starcom Motive, had to re ... for the global networks Discovery and CNN, the Johnnie Walker brand was associated with humanitarian ... households. Stephen Morley, the global brand director at Johnnie Walker, said: "I am delighted ...
yourself to do it? Agency: Banks Hoggins O'Shea/FCB Writer: Graham Pugh Art director: Chris Walker ...
campaign and best use of TV and/or cinema for its Johnnie Walker "inspiring personal progress" campaign ...
GOLD Title: Johnnie Walker Agency: Bartle Bogle Hegarty Author: Ben King, Dorothea Gartland ... Product: Johnnie Walker (range) The challenge to Johnnie Walker was to make the whisky brand a global ... it without being cliched. Rather than concentrating on either Red Label or Black Label Johnnie Walker ...
Walkers Crisps has signed up goalkeeper David Seaman as the latest footballer to appear with Gary Lineker in its 'No more Mr Nice Guy' campaign. The ad, by Abbott Mead Vickers BBDO, will air early next year. ...
"work, rest and play" slogan for Mars, not retired racing commentator Murray Walker as urban legend has ...
Johnnie Walker, the Guinness UDV-owned premium whisky, is the first brand to sign up to advertise on The Difference, JCDecaux's new London network of giant 15ft by 60ft posters. The campaign, running until mid-November, features the large-format creative by Bartle Bogle Hegarty using ...
Walkers' Snack Foods brands marketing director Jonathan Turner has left to set up his own agency, sparking a marketing restructure that leaves Walkers seeking a marketing chief for crisps. Turner ... -president Neil Campbell. Turner, who was with Walkers for 15 months, set the strategy for each of the crisps ...
Walkers is to ditch the low-fat positioning of its Max crisps range as part of a relaunch that will include new flavours and pack design. Walkers Max will be repositioned as a full-fat option ... by rival crisps brand McCoys, which launched a new range called McCoys Spice in May. Walkers ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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