PUBLIC SECT0R: RNLI strengthens media relations for London work
28 Sep 2001
. That is already changing.' The nine-strong communications team, headed by director of PR Edward Wake-Walker ...
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Omnicom shops to benefit from Quaker centralisation
28 Sep 2001 | by JENNY WATTS
the Quaker accounts. Abbott Mead Vickers BBDO handles ads for Pepsi, Walkers and Pizza Hut ...
L'Oreal takes PR in-house for two cosmetics brands
28 Sep 2001 | by UPDESH KAPUR
Beauty house L'Oreal has boosted its in-house PR team for the Shu Uemura and Kiehl cosmetic and fragrance brands, acquired during the past 12 months. The move signals the end of long-term PR agency contracts with London-based Anna Nicholas Associates and Dowal Walker, which handled Shu ...
BRIEFS: Guinness UDV to launch campaign
27 Sep 2001
Guinness UDV is to launch the biggest UK campaign for Johnnie Walker Black Label in 15 years. The 2m through-the-line campaign eschews the rural Scottish imagery usually favoured by whisky brands. Instead it focuses on the striding man icon used in its 'Keep Walking' strategy. The campaign, through ...
ADWATCH: The weekly analysis of advertisement recall powered by Yahoo!
27 Sep 2001
Last Account Agency/TV buyer % week 1 (1) Weetabix Lowe Lintas/PHD 67 2 (-) Walker's Abbott Mead Vickers BBDO/MediaVest 58 3 (-) Persil Tablets J Walter Thompson/Initiative Media 56 ...
Linley takes on LIDA and Walker for first advertising activity
21 Sep 2001
Linley, the upmarket furniture brand, has appointed LIDA and Walker Media to work on its first advertising activity. LIDA, M&C Saatchi's direct marketing arm, was appointed after Linley approached ... from October with media handled by Walker Media. Ruth Kennedy, the managing director at Linley ...
NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY
21 Sep 2001
Freeserve M&C Saatchi/Walker Media 977,000 57 5= Ft.com DLKW ... 3,798,000 13 10 Workthing WCRS/Walker Media 1,048,000 12 11 ...
ADWATCH: The weekly analysis of advertisement recall powered by Yahoo!
20 Sep 2001
/OMD UK 47 10 (-) Police recruitment M&C Saatchi/Walker Media 46 ...
Saatchis takes over £2m UK Jose Cuervo task without a pitch
14 Sep 2001 | by CAMILLA PALMER
priority global brands: Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray and Malibu ...
MEDIA: HEADLINER: Zenith's popular chief is ready to work his charm at Granada - Graham Duff has picked a strenuous time to lead the company, Lucy Hone says
14 Sep 2001 | by LUCY HONE
the emphasis needs to be on understanding." Christine Walker, a partner of Walker Media and a former ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
