Walkers shifts Wotsits into Abbott Mead Vickers
18 Dec 2002 | by Staff,
LONDON - Walkers has shifted the advertising for the recently acquired Wotsits snack brand into Abbott Mead Vickers BBDO, which already handles the rest of the Walkers range.
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Wotsits revamps under Walkers
19 Dec 2002 | by TANIA MASON
Walkers is set to unveil a £2m relaunch of Wotsits next month, after acquiring the snack brand from Golden Wonder for around £150m in July.
2002 IPA EFFECTIVENESS AWARDS: SILVER AWARD - WALKERS CRISPS
05 Dec 2002
Founded in Leicester, Walkers Crisps is a post-war success story, gradually improving distribution across the country until it covered the whole country in 1995.
OMD picks up Walkers and Quaker business
25 Oct 2002 | by JEREMY LEE
The PepsiCo-owned Walkers Snack Foods and Quaker have ended their ten-year relationship with MediaVest and shifted their £25 million media planning and buying accounts into OMD.
MEDIA PERSPECTIVE: D'Arcy closure and Walkers loss leave MediaVest drifting
25 Oct 2002 | by CLAIRE BEALE, claire.beale@haynet.com
As Channel 4 might as equally testify this week, success is a cyclical business; one minute you're the hound's magnifcent testicles, the next you're the hound. And in business terms, where once people wanted to give you money, now they can't take it away fast enough.
D'Arcy closure and Walkers loss leave MediaVest drifting
24 Oct 2002
As Channel 4 might as equally testify this week, success is a cyclical business; one minute you're the hound's magnificent testicles, the next you're the hound. And in business terms, where once people wanted to give you money, now they can't take it away fast enough, writes Claire Beale .
PepsiCo pulls Walkers task out of MediaVest
24 Oct 2002 | by TANIA MASON
PepsiCo has moved its £25m media buying account for Walkers Snacks and Quaker cereals out of MediaVest and into OMD UK, as part of an ongoing global alignment of advertising business within the Omnicom Group.
Walkers hands OMD its £25m UK media account
22 Oct 2002 | by Jennifer Whitehead,
LONDON - OMD UK, the Omnicom Group media agency, has won Walkers Snack Foods' £25m media-buying account following a two-way pitch.
BRIEFS: Walkers to revive Monster Munch flavour
17 Oct 2002
Walkers is to revive its roast beef Monster Munch flavour, after an absence of almost seven years. Walkers has received more than 1000 letters a year requesting its return.
Walkers aims to promote brands in £1m SM:TV link
17 Oct 2002
Walkers Snacks is to sponsor SM:TV, ITV1's Saturday morning children's programme in a 12-month deal worth approximately £1m.
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